THINK Marketing 3rd Edition by Keith J. Tuckwell - Test Bank
18 vistas 0 veces vendidas
Grado
Business Test Bank
Institución
Business Test Bank
Chapter 1 Contemporary Marketing
1) The American Marketing Association’s updated definition of marketing is a process that identifies a need and then offers a means of satisfying that need.
Answer: FALSE
Diff: 2 Type: TF Page Ref: 4
Skill: Recall
LO: 8
2) Organizations that conc...
, THINK Marketing, 3e
Chapter 1: Contemporary Marketing
Chapter 1 Contemporary Marketing
1) The American Marketing Association’s updated definition of marketing is a process that
identifies a need and then offers a means of satisfying that need.
Answer: FALSE
Diff: 2 Type: TF Page Ref: 4
Skill: Recall
LO: 8
2) Organizations that concentrate on what they are capable of producing follow a marketing
orientation.
Answer: FALSE
Diff: 2 Type: TF Page Ref: 6
Skill: Recall
LO: 3
3) An organization that focuses on selling more products to drive increased profits is practising
the marketing orientation.
Answer: FALSE
Diff: 2 Type: TF Page Ref: 6
Skill: Recall
LO: 3
4) Making what you can market instead of marketing what you can make is a philosophy of the
marketing era.
Answer: TRUE
Diff: 2 Type: TF Page Ref: 7
Skill: Recall
LO: 3
5) Marketing is separate and distinct from the overall organizational philosophy of a company.
Answer: FALSE
Diff: 2 Type: TF Page Ref: 4
Skill: Recall
LO: 2
6) A marketing orientation exists when all business revolves around the customer.
Answer: TRUE
Diff: 2 Type: TF Page Ref: 7
Skill: Recall
LO: 3
Los beneficios de comprar resúmenes en Stuvia estan en línea:
Garantiza la calidad de los comentarios
Compradores de Stuvia evaluaron más de 700.000 resúmenes. Así estas seguro que compras los mejores documentos!
Compra fácil y rápido
Puedes pagar rápidamente y en una vez con iDeal, tarjeta de crédito o con tu crédito de Stuvia. Sin tener que hacerte miembro.
Enfócate en lo más importante
Tus compañeros escriben los resúmenes. Por eso tienes la seguridad que tienes un resumen actual y confiable.
Así llegas a la conclusión rapidamente!
Preguntas frecuentes
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
100% de satisfacción garantizada: ¿Cómo funciona?
Nuestra garantía de satisfacción le asegura que siempre encontrará un documento de estudio a tu medida. Tu rellenas un formulario y nuestro equipo de atención al cliente se encarga del resto.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller ExamsExpert. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for $24.15. You're not tied to anything after your purchase.
