Collegedictaat van het vak Business Marketing gegeven in het 2e jaar Commerciële Economie (2016/2017) door Hummelink aan de Fontys Hogeschool Marketing Management locatie Rachelsmolen te Eindhoven.
Business Marketing
College 5 Practice test Jurne Sleddens
DEEL 1: GESLOTEN VRAGEN
1. Which of the following situations is NOT an example of B2B marketing?
a. Selling granular plastics to a manufacturer of patio furniture;
b. Selling an espresso machine to a one-man consulting company;
c. Selling a line of power tools to a chain of hyperstores;
d. Selling notebooks to a chain of regional hospitals.
2. The marketing of peanut butter to a retail chain by a manufacturer is an example of:
a. BtoB- marketing;
b. Trade marketing;
c. Retail marketing;
d. None of the above- mentioned.
3. Large B2B customers like car manufacturers can be classified as:
a. Users of BtoB- products;
b. Original Equipment Manufacturers (OEM);
c. As both users and original equipment manufacturers;
d. As resellers.
4. What is meant by ingredient branding?
a. Branding of ingredients aimed at a firm’s direct customers;
b. Branding of ingredients aimed at a firm’s downstream customers;
c. Branding of ingredients aimed at a firm’s direct and downstream customers;
d. Branding of ingredients aimed at a firm’s suppliers.
5. When a manufacturer of mobile phones purchases batteries, it is buying:
a. Processed materials;
b. Components;
c. MRO items;
d. None of the above- mentioned.
6. What does the concept of derived demand refer to?
a. That the demand for B2B products depends on the demand for B2C products;
b. That the demand for B2C products depends on the demand for B2B products;
c. That the demand for one of a vendor’s products is related to the demand of another of the
vendor’s products;
d. That the demand for one of a vendor’s products is related to the demand for a product of
another vendor.
7. A product’s net value is defined as:
a. The product’s perceived benefits;
b. The product’s perceived benefits minus its costs;
c. The product’s perceived benefits compared to the competition;
d. The product’s perceived benefits minus costs, compared to the competition.
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