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Key terms for BTEC National Unit 2: Developing a Marketing Campaign 2024/2025 already graded A+
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Key terms for BTEC National Unit 2: Developing a Marketing Campaign 2024/2025 already graded A+

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  • 3 de enero de 2024
  • 6
  • 2023/2024
  • Examen
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  • btec nationals business student book 1 activebook
  • brand instantly recognisable way of identifying a
  • brainpower read more previous play next rewind 10
  • carbon footprint the amount of carbon dioxide and

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Key terms for BTEC National Unit 2:
Developing a Marketing Campaign

Brand
Instantly recognisable way of identifying a product or service: could be a logo or image


BOGOF
Buy one get one free




Brainpower
Read More
Previous
Play
Next
Rewind 10 seconds
Move forward 10 seconds
Unmute
0:03
/
0:15
Full screen
Happy hour
Reduced price at a predetermined time of the day or week


Carbon footprint
The amount of carbon dioxide and other gases emitted through fuel consumption


Market share
The percentage of a given market that a business holds


Brand personality
Characteristics to which a customer can relate, especially if similar to their own


Cash flow

, The money that goes in and out of a business


Strapline
A caption or heading often providing a brief and snappy overview of a product, service or news
story


Culture
Behaviours, habits and values of groups or individuals


Viral advertising or marketing
Unsolicited and infectious marketing tactics using social media to attract interest


Disposable income
The amount of residual money available for non-essentials after paying bills and creditors, such
as credit cards and store cards


Market intelligence
Gathering data from different sources which is analysed and evaluated to identify trends


Market research
Systematic gathering, recording and analysis of data about issues relating to marketing
products and services


Consumer
Someone who purchases and uses a product or service


Prototype
An initial version or mock-up of a concept for further development


Marketing mix
Factors that a company can control and which will persuade or influence customers to buy its
product or services. The 7Ps


Profit

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