Resumen
Summary Unit 9 Creative Product Promotion P5 media sheet
- Grado
- Institución
Unit 9 Creative Product Promotion P5 based on Thorpe Park and Comic Relief. Passed. P5 consists of five documents also being sold. This is 4/5.
[Mostrar más]Vista previa 1 fuera de 1 páginas
Vista previa 1 fuera de 1 páginas
Añadir al carrito
Añadir al carrito
Vendedor
Seguir
lexibananas
Comentarios recibidos
Vista previa del contenido
Lexi Thomas Unit 9 P5Promotional Campaign Media Sheet
How will it attract customers to the new
Type of Media
ride?
Television adverts A television advert can attract customers to the new ride
and park as it reaches audiences nationally promoting
further coverage at peak evening times which can attract
far more visitors to the park.
Social media Social media is a popular form of communication
especially in the current generation and Thorpe Park’s
target audience is 16 to 24 year olds which are the main
users of social media. Hence why it would be benefcial to
advertise here to promote themselves to a larger market.
Posters Posters at bus stops are a successful method of
advertising as London is fairly close to Thorpe Park and
there are multiple buses a day from London directly to the
park so having the posters at bus stops would encourage
people to get a bus to Thorpe Park. There are over 13,000
bus stops in London alone with bus shelters with a facility
to advertise so this would be great publicity for the park to
attract more visitors.
Celebrity endorsements The benefts of hiring public fgures to promote the theme
park is that it can attract a wider audience who may not
have necessarily been interested in visiting the park but
can be attracted to it if one of their favourite celebrities
has taken an interest into it. Nowadays there are many
reality television stars that have become popular from
various shows which I think would be useful for
advertisement as they have large followings.
Kellogg’s cereal adverts Thorpe Park chose to partner with Kellogg’s cereal for the
launch of the new ride and to advertise the park and the
ride on the sides of cereal boxes which attracts families to
visit the park and broaden the target age audience.
Hundreds of thousands of people buy cereal on a weekly
basis mainly being Kellogg’s cereal so advertising on
these boxes would be a successful form of promotion.
Billboards Billboards are benefcial forms of advertising as they
reach a large audience of passers-by especially in a
central town such as London in addition to being able to
target the target market of 16-24 year olds.
Los beneficios de comprar resúmenes en Stuvia estan en línea:
Garantiza la calidad de los comentarios
Compradores de Stuvia evaluaron más de 700.000 resúmenes. Así estas seguro que compras los mejores documentos!
Compra fácil y rápido
Puedes pagar rápidamente y en una vez con iDeal, tarjeta de crédito o con tu crédito de Stuvia. Sin tener que hacerte miembro.
Enfócate en lo más importante
Tus compañeros escriben los resúmenes. Por eso tienes la seguridad que tienes un resumen actual y confiable. Así llegas a la conclusión rapidamente!
Preguntas frecuentes
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
100% de satisfacción garantizada: ¿Cómo funciona?
Nuestra garantía de satisfacción le asegura que siempre encontrará un documento de estudio a tu medida. Tu rellenas un formulario y nuestro equipo de atención al cliente se encarga del resto.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller lexibananas. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for $10.33. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
45,681 summaries were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now