CPCA Exam Questions & Answers Graded A+
3 Factors of in-store retail that effect SKU proliferation -Answer--variety
-how much space is dedicated to a section
-placement of where products fall in store
Baseline Sales -Answer-sales before promotion
Incremental Sales -Answer-sales gained from pro...
CPCA Exam Q uestion s & A nswer s Graded A+ 3 Factors of in -store retail that effect SKU proliferation -Answer --variety -how much space is dedicated to a section -placement of where products fall in store Baseline Sales -Answer -sales before promotion Incremental Sales -Answer -sales gained from promotion (ad, price discount, display) Category Management.... -Answer --goes beyond food industry, applicable to all -CONSUMER centric - retailer benefits from the customers being satisfied -about ASSORTMENT Destination Category -Answer -primary store of choice for category by delivering consistent customer value -high dollar sale -high household penetration -high purchase frequency -differentiated marketing approach from competitors Routine Category -Answer -prefer red category provider as store is enhanced by its competitive consumer value -large dollar sales -some high household penetration -some high purchase frequency -critical along with destination Seasonal Category -Answer -major category provider making retai ler deliver frequent competitive consumer value -seasonal dollar sales -average household penetration -seasonal purchase frequency Convenience Category** -Answer -category provider making retailer deliver good consumer value
Los beneficios de comprar resúmenes en Stuvia estan en línea:
Garantiza la calidad de los comentarios
Compradores de Stuvia evaluaron más de 700.000 resúmenes. Así estas seguro que compras los mejores documentos!
Compra fácil y rápido
Puedes pagar rápidamente y en una vez con iDeal, tarjeta de crédito o con tu crédito de Stuvia. Sin tener que hacerte miembro.
Enfócate en lo más importante
Tus compañeros escriben los resúmenes. Por eso tienes la seguridad que tienes un resumen actual y confiable.
Así llegas a la conclusión rapidamente!
Preguntas frecuentes
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
100% de satisfacción garantizada: ¿Cómo funciona?
Nuestra garantía de satisfacción le asegura que siempre encontrará un documento de estudio a tu medida. Tu rellenas un formulario y nuestro equipo de atención al cliente se encarga del resto.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller BrittieDonald. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for $10.49. You're not tied to anything after your purchase.
