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Unit 9 Creative product promotion P3 & M2 PASSED
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Unit 5 Creative product promotion P3 & M2 were marked and both grades were achieved.
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Advertisement design Reezikassan Rameshkumar 40104702 Group BIn house
Unit 9 P3 - Explain the role of advertising agencies in
This is when the advertising designer that the development of a successful promotional campaign This is when any work is done within the
works with the advertising agency of the
firm to produce different campaigns for Copywriting organisation. So it will mean that inside
Cadbury’s marketing departments will
the ads. They work really close with
Is when Cadbury’s advertising agency writes a have to develop an advertisement
Cadbury want to make adverts that are
really creative description about the product that campaign for themselves. This means that
very eye-catching with the use of
would also be seen in the advert. The group of from the revenue or profit they earn they
illustration and colours and they can also
people will be having a high skill with English that have to design a advert that can help them
try to convey a message to their
can change and persuade the customer into increase sales from the campaign.
customers.
buying their product, which overall leads to
Cadbury having a successful campaign.
Production
This is when Cadbury’s advertising agencies
creates the adverts, the external company that
works alongside Cadbury will have to start and
finish the advertising campaign.
Outsourcing
Typography This
The typography just refers to the style, font Graphic design is when Cadbury will have to select
and the appearance of the product that is The graphic designer will have the role to compose a advertising agency that can create
being advertised. Cadbury would want their the main art by combining the texts and pictures and complete the promotional
advert agency to make sure they logo has a together. The advertising agencies does this for campaign what Cadbury asked for.
suitable font size and style in order to grab the Cadbury as they want more skilled people to make This will cost Cadbury to pay for the
customers attention. sure that their advert looks good and eye-catching. external company, but depending on
how well the advert went, it will
either increase sales or not.
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