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Unit 9 Creative product promotion P4 PASSED
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Unit 5 Creative product promotion P4 marked and passed.
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Unit 9 P4 - Explain the media choice behind asuccessful promotional campaign
Reezikassan Rameshkumar 40104702
,Introduction
For this task I am going to explain how my chosen company which is Adidas
Originals, managers to use different types of media to have a very successful
promotional campaign.
Adidas Originals has started a new campaign “Originals is
never finished” that had a 60 second Instagram video, including
big influential figures from art, sports and massive rap artists
like Stormzy, Snoop Dogg and basketball star Kareem Abdul-
Jabbar. Currently Adidas Originals have over 25 million
followers this mostly including teenagers and young adults
aged 14 to 21. They have been very successful with the
Instagram campaign as it allowed them to build recognition and
awareness of the products they can sell. They managed to
create a Instagram account that has no cost at all and has a
coverage of promoting themselves worldwide, this is very
effective as using this media site has allowed Adidas to attract
their business to their most appropriate target market which is https://www.instagram.com/adidasoriginals/?hl=en
mostly aimed at the youths in this generation. So, their choice
of making the decision to create a Instagram account is one of
their most successful campaign yet, as it has allowed
themselves to increase customers and has gained more
awareness.
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