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MNM3702 Assignment 5 Semester 1 2024 – Due Date 13 May 2024
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MNM3702 Assignment 5 Semester 1 2024 – Due Date 13 May 2024 QUESTIONS AND ANSWERS
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[Date]MNM3702
Assignment 5 Semester
1 2024 – Due Date 13
May 2024
QUESTIONS AND ANSWERS
, MNM3702 Assignment 5 Semester 1 2024 – Due Date
13 May 2024
ASSIGNMENT INSTRUCTIONS AND QUESTIONS
Read the For a Kid cc trading as 4aKid case study in the prescribed
case study book (Nieuwenhuizen, C. 2020. Business cases from South
African companies. Cape Town: Juta) and answer the questions below.
All answers must be based on the case study and the theory given in the
prescribed textbook (Wiid, JA & Diggines, CN. 2021. Marketing
research. 4th edition. Cape Town: Juta). PLEASE NOTE: All theory
and application must be written in your own words. For some questions
you will need to ‘think outside the box’ and make assumptions.
When answering the questions, assume that 4aKid wants to conduct
quantitative research among its customers as at 2016 with the purpose
of determining strategies that can be used to increase its sales.
QUESTION 1
Taking 4aKid’s customers as at 2016 into consideration, describe the
target population of the study by including the gender and the age of
the customers and the country where the majority of the customers
reside. [3]
Based on the case study, 4aKid's target population as of 2016 consists of
parents or caregivers, predominantly mothers, within the age range of mid-
20s to mid-40s. These individuals are likely to be residing in South Africa,
as the case study primarily focuses on a South African company. Therefore,
the target population for the quantitative research would be mothers aged
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