Amir Masoud 143962 Unit 9 - Creative Product Promotion
P1
In this assignment I would be comparing two business that have famous campaigns and see
the promotional mix and marketing mixes that these businesses have used for their business
and see the decision they have made towards the appropriate promotion mix and marketing
mixes.
What is the promotional mix / Element of marketing mix
The promotional mix consists of five elements which are vital in a product / campaigns
success in which why companies use it in everyday life, companies make sure that they are
following these five elements as this will help the company achieve its aims and objective of
the company, the promotional mix consists of products, place, price and promotion, these
are the five elements to make sure everything checks out and nothing is missing that would
need to be done to achieve the objective
Marketing mix
The marketing is mix also one of the most important elements that are used in a business in
which to make sure that they are selling the right products, at the right price, in the right
place and using the right promotion (4P’s Product, price, place and promotion), in which the
marketing mix will help them tick all the required boxes to see that they are selling the
products with the appropriate requirements. The marketing mix is a noteworthy instrument
for making the correct marketing methodology and its usage through viable strategies. The
evaluation of the parts of your item, advancement, cost, and place has a fundamental
influence in your general marketing approach
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