MKTG 426 Digital Merchandising(A+ Graded)

Digital merchandising correct answers term to encapsulate selling a product or service online, through website, mobile app, mobile-optiized website, social media, etc interchanegd with the word ecommerce or online merchandising Digital Merchandising V Digital marketing correct answers Digital marketing is looked as a demand activity, drives a user or digital shopper to a digital merchandising platform to research and complete a sale (email marketing, paid search ads, other paid) Places where digital merchandising occurs: correct answers E-commerce website Mobile applications Mobile website Responsive design Social media/social commerce Marketplace (amazon, etsy, ebay) Impacts of digital merchandising: correct answers Direct digital purchase Digitally enabled purchase Digitally influenced purchase Omnichannel and Unified Commerce Direct digital purchase: correct answers Any activity that results on a direct purchase on an ecommerce website or other digital platform that is delivered to customer Digitally enabled purchase: correct answers Buy online pick up in store Buy online return in store Make purchas eonline then utilize brick in mortar store Digitally influenced purchase: correct answers See or research online and then purchase in person Often done with large ticket items, car, washing machine, couch, etc. Or even just using phone in store to aid your shopping Or connect to wifi in store and it brings you to a deal 70% of covid retail sales during COVID 19 Omnichannel: correct answers Any time you have different methods of shopping available to customers In store, online and you can use both Making sure the inventory works together and the prices, deals, etc are the same Unified Commerce: correct answers Customer-centric and when all of your sales channels are seamlessly connected in real time allowing constant flow of data between different systems Gives complete accuracy amd full transparency