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Consumer behavior models Questions with 100% Actual correct answers | verified | latest update | Graded A+ | Already Passed | Complete Solution

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Consumer behavior models Questions with 100% Actual correct answers | verified | latest update | Graded A+ | Already Passed | Complete Solution

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  • 19 de junio de 2024
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  • 2023/2024
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  • consumer behavior models questions with 100 actua

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  • Consumer Behaviour
  • Consumer Behaviour
  • Consumer Behaviour
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Consumer behavior models
5 stages of consumer behavior - correct answer-1. Need recognition
2. Information research
3. Evaluation of Alternatives
4. Purchase decision
5. Post-purchase behavior

Consumer behavior definiton - correct answer-Study of the processes used by individuals,
groups, or organizations to select, secure, use, and dispose of products, services,
experiences or ideas in order to satisfy needs, and the impacts those have on the consumer
and society

Engel Blackwell Kollat - correct answer-Describes behaviour through 4 "systems dynamic"
elements

- IP Information processing
- CCU Central control unit
- Decision process
- Environmental influences

Engel Blackwell Kollat's CCU - correct answer-Psycho factors: previous experience,
evaluation criteria, changing mindset and personality of decisors

Engel Blackwell Kollat's Decision process - correct answer-Formal rational process
(recognition, information, evaluation, purchasing decision, post-purchase satisfaction)

Engel Blackwell Kollat's Environmental influences - correct answer-Factors like income,
financial status, social status, position influences

Engel Blackwell Kollat's IP - correct answer-exposure, attention, comprehension, retention of
product messages

Family decision - correct answer-Describes decision as the consequence of interaction of 6
roles: User, influencer, preparer, gatekeeper, buyer, decider.

Howard Sheth's Constructs (Internal variables) - correct answer-Psychological variables
(motivation, attitude, learning, perception)

Howard Sheth's Exogenous variables - correct answer-Specific, time-based indirect factors
affecting the decision

Howard Sheth's Inputs - correct answer--Significative stimuli (tangible characteristics)
-Symbolic stimuli (perception of characteristics),
-Social stimuli (environment conditioning items)

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