Consumer Behaviour Midterm 1
___ tend to be more intense and directly related to a trigger event - correct answer-Emotions
____ involves temporary positive or negative affective states accompanied by high levels of
arousal - correct answer-Moods
A goal has valance, meaning ______ - correct answer-It can be positive or negative
Acculturation - correct answer-The proess of learning the value system and behaviours of
another culture
Actual Self - correct answer-Our more realistic appraisal of qualities we do/do not have
Adaptation - correct answer-Degree to which consumers continue to notice a stimulus over
time
An example of Weber's law - correct answer-A store decides to have a "$10 Off Sale" on
every item in his store. When he totals his sales results for the week, he finds that there was
the greatest response to items under $50., and the least response to items over $50.
Androgyny - correct answer-Refers to the possession of both male and female traits
AOIs - correct answer-Three categories of variables - activities, interests, and opinions
Apply the principle of Closure to a marketing situation - correct answer-today if consumers
hear "Two all-beef
patties...," they laughingly play the game, completing the entire line of copy.
Apply the principle of Figure-Ground to a marketing situation - correct answer-relationship in
which one part of a stimulus configuration dominates a situation, such as a visual field, while
other aspects recede into the background
Apply the principle of Similarity to a marketing situation - correct answer-When a well known
spa redesigned the packaging for its line of spa products containing algae extracts with a
"sea of green" look to unify all of its different offerings
Attitudes - correct answer-A lasting, general evaluation of people, objects or issues
Behaviour Theory - correct answer-Behaviour is pulled by expectations of achieving a
desirable outcome, rather than pushed from within. These outcomes can include
money/social status
Big Data - correct answer-The collection and analysis of extremely large data sets
Biogenic Needs - correct answer-Elements necessary to live
, Body Cathexis - correct answer-A persons feeling about his or her body
Buyer behaviour? - correct answer-The interaction between consumers and producers at the
time of purchase
Chunking - correct answer-Combining small pieces of information into larger ones to help in
processing
Classical Conditioning - correct answer-Learning that occurs when a stimulus eliciting a
response is paired with another stimulus. eg Pavlovs dogs
Cognitive Dissonance - correct answer-Based on the premise that people have a need for
consistency in their lives and that a state of tension is created when beliefs or behaviors
conflict with one another.
Communal goals - correct answer-Often expected of women, things like affiliation and
building harmonious relations
Community Level of extended self - correct answer-Terms of the neighbourhood/town one
comes from
COMPUTER-MEDIATED ENVIRONMENTS (CMEs) - correct answer-Sites where people
assume visual identities, or avatars
Consumer Addiction - correct answer-Physiological or psychological dependancy on
products or services
Consumer Drive - correct answer-magnitude of tension determined by the urgency the
consumer feels to reduce
the tension created when there is a gulf between a consumer's present state and some ideal
state
Creating a relationship by tracking specific consumers' buying habits and tailoring
specifically to their needs is called ______ - correct answer-Database marketing
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