consumer behavior (chapters 1-5)
_________ _________ = an image of the product or brand in the consumer's mind relative
to competing products and brands - correct answer-Product position
_________ _________ = one's position relative to others on one or more dimensions valued
by society - correct answer-Societal rank
_________ _________ = the application of marketing strategies and tactics to alter or create
behaviors that have a positive effect on the targeted individual or society as a whole - correct
answer-Social marketing
_________ _________ = the degree to which people accept inequality in power, authority,
status, and wealth as natural or inherent in society - correct answer-Power distance
_________ _________ = the difference between all the benefits derived from a total product
and all the costs of acquiring those benefits - correct answer-Customer value
_________ _________ = the purchase and use of automobiles, homes, yachts, clothes, and
so forth primarily to demonstrate their great wealth - correct answer-Conspicuous
consumption
_________ _________ = the segment(s) of the larger market on which we will focus our
marketing effort - correct answer-Target market
_________ _________ = the study of individuals, groups, or organizations and the
processes they use to select, secure, use, and dispose of products, services, experiences,
or ideas to satisfy needs and the impacts that these processes have on the consumer and
society - correct answer-Consumer behavior
_________ _________ = widely held beliefs that affirm what is desirable - correct
answer-Cultural values
_________ _________ are the behaviors considered appropriate for males and females in a
given society - correct answer-Gender roles
_________ _________ consumers are leading-edge digital users who are early adopters
and diffusers of information related to technology in terms of 1) technology ownership, 2)
internet usage, and 3) cell phone feature usage - correct answer-Digital savvy
_________ _________ include advertising, the sales force, public relations, packaging, and
any other signal that the firm provides about itself and its product - correct answer-Marketing
communications
,_________ _________ income is an estimate by the consumer of how much money he or
she has available to spend on nonessential - correct answer-Subjective discretionary income
(SDI)
_________ _________ is basically the answer to the question, how will we provide superior
customer value to our target market? - correct answer-Marketing strategy
_________ _________ is everything the consumer must surrender in order to receive the
benefits of owning/using the products - correct answer-Consumer cost
_________ _________ marketing is marketing that ties a company and its products to an
issue or cause with the goal of improving sales or corporate image while providing benefits
to the cause - correct answer-Cause-related marketing
_________ _________ occurs when individuals or groups make consumption decisions that
have negative consequences for their long-run well-being - correct answer-Injurious
consumption
_________ _________ refers to the traits of femininity (expressive traits such as tenderness
and compassion) and masculinity (instrumental traits such as aggressiveness and
dominance) - correct answer-Gender identity
_________ _________ system can be defined as a hierarchical division of a society into
relatively distinct and homogeneous groups with respect to attitudes, values, and lifestyles -
correct answer-Social class system
_________ _________, in which consumers' online activity is tracked and specific banner
ads are delivered based on that activity, is an example of how technology is making
individualized communication increasingly cost-effective - correct answer-Behavioral
targeting
_________ = a cycle of suffering and rebirth that is basically caused by desire and actions
that produce unfavorable karma - correct answer-Samsara
_________ = a person of Cuban, Mexican, Puerto Rican, South or Central American, or
other Spanish culture or origin regardless of race - correct answer-Hispanic
_________ = having the product available where target customers can buy it - correct
answer-Distribution
_________ = rules that specify or prohibit certain behaviors in specific situations - correct
answer-Norms
_________ age is defined as one's perceived age, a part of one's self-concept - correct
answer-Cognitive age
_________ Americans are the highest educated and highest income group, with substantial
purchasing power - correct answer-Asian Americans
, _________ Americans are the most diverse of the major ethnic subcultures - correct
answer-Asian Americans
_________ analysis is the process of describing and explaining the attitudes, values, and
behaviors of an age group as well as predicting its future attitudes, values, and behaviors -
correct answer-Cohort analysis
_________ and _________ are used interchangeably to refer to whether a person is
biologically a male or a female - correct answer-Sex and gender
_________ Asian Americans are older, are often retired, and have strong identification with
their original culture; the native language tends to be the primary language; and they are not
concerned about status - correct answer-Traditionalist
_________ Asian Americans are older, conservative professionals; are well educated, with
strong incomes; have relatively weak identification with their native cultures; have less need
or desire for native-language programming; and will pay premium prices for high quality -
correct answer-Established
_________ Asian Americans are younger, have moderate identification with their native
culture, tend to be bilingual, and are spontaneous, materialistic, and impulsive shoppers who
are concerned with status and quality - correct answer-Living in the moment
_________ communication systems are the arbitrary meanings a culture assigns actions,
events, and things other than words - correct answer-Nonverbal
_________ describe a population in terms of its size, distribution, and structure - correct
answer-Demographics
_________ describe a population in terms of its size, structure, and distribution - correct
answer-Demographics
_________ describes the society in terms of age, income, education, and occupation -
correct answer-Structure
_________ is a segment of a larger culture whose members share distinguishing values and
patterns of behavior - correct answer-Subculture
_________ is one segment approach to the mature market that incorporates aging
processes and life events related to the physical health and mental outlook of older
consumers - correct answer-Gerontographics
_________ is perhaps the most persuasive influence on consumer behavior (external) -
correct answer-Culture
_________ is probably the most widely applied single cue we use to initially evaluate and
define individuals we meet - correct answer-Occupation
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