This is the third task of Unit 21 Internet Marketing in Business. For P5, you need to explain how Internet marketing has made it more efficient, effective and successful for businesses in which I used two business examples Amazon and JD Sports. For P6, you need to explain the challenges of globalis...
P5 - Explain how Internet marketing has made it more efficient, effective and successful.
Amazon JD
24-hour markets This is an advantage to This is effective to JD because
Amazon because customers can shop at any
customers can access their time they want to and order
website and purchase any the product they want
products from Amazon whenever. Although, the
online at any time that product wouldn’t be delivered
they want to. As a result straight away, therefore
of this, Amazon will customers must wait for the
increase their sales, delivery. Other than that, 24
meaning that they will hour markets are effective,
increase their profits. which will help increase their
sales, therefore making
profits.
Disintermediation This is an advantage to Disintermediation is used
Amazon because they effectively by JD as they offer
have different types of different types of delivery
delivery services such as services such as next day
next day delivery, delivery and standard delivery
standard delivery etc. for customers to choose from.
which is then passed on to As a result of this, JD will
a depot where a courier increase their customer
delivers the product to the satisfaction, leading to a high-
customer’s household. quality customer service and
This is effective as it is higher profits and market
ensured that products get share.
delivered to customers on
time and it is made sure
that customers can track
where their parcel is.
Large ICT capacity A large ICT capacity is A large ICT capacity is effective
effective to Amazon to JD because they could use it
because if they have a lot to fix problems with their
of technology, then they website, whether their
can access different types website has crashed or is
of departments in their undergoing maintenance so
business such as customer they can ensure that their
services, or even can use website is internet friendly
their large ICT capacity to and is easily accessible to
their advantage in order customers.
to fix any problems with
their website.
Potential worldwide customer base A potential worldwide A potential worldwide
customer base is effective customer base would be an
to Amazon because they effective way for JD because
can reach to different they could start spreading into
countries, meaning that different markets so they can
they are expanding their start generating more sales
business and they can than they would be in just one
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