Hub Spot Email Marketing
Certification Exam Questions with
Correct Verified Answers Latest
Update (2024/2025) Guaranteed
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1. What is the definition of an email marketing strategy? - ANS ✅A
strategy used to market products and services and nurture relationships in
a human and helpful way through the use of the email channel
2. When was the first email sent? * - ANS ✅1970's
3. How can email marketing fuel your overall inbound strategy? - ANS
✅Email marketing syncs closely to your CRM
4. What does it mean to create an inbound email marketing strategy? -
ANS ✅Create a human, helpful, and customer-driven conversation and
experience
5. You're looking to send an email to three different lists of contacts.
You've created each segmented list based off where those contacts
are in their research process with your company. What type of lists
have you created? * - ANS ✅Buyer's journey lists
Hub spot Email Marketing Certification
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Hub spot Email Marketing
6. The significance of segmentation, the power of personalization, and
the impact of data-driven analysis are the three pillars of an
__________ * - ANS ✅effective email marketing strategy
7. Without __________ for your emails, you won't know if your emails
are successful or not * - ANS ✅goals
8. You can use your database and contact management strategy to do a
few things: see the whole picture of every contact, organize contacts
to keep a healthy database at all times, and what else? - ANS
✅integrate your contact information with other tools you use
9. Inbound is the happy marriage between __________ * - ANS
✅context and content
10.Each year your contacts database will decay, so to successfully cater
to the needs and interests of your contacts, what do you need to begin
with? * - ANS ✅The right contacts in your database
11.Before emailing any contacts in your database, what question do you
need to ask yourself or your team? - ANS ✅Do we have permission?
12.If you have an offer that's targeted towards your leads in your
database and wouldn't provide as much value to your customers,
what could you segment by to send only to your leads? * - ANS
✅Lifecycle stage
13.In your email marketing strategy, CATS refers to "The right content
to the right audience ____________ " - ANS ✅at the right time equals
success
Hub spot Email Marketing Certification
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