Consumer Behavior Final TestConsumer Behavior Final TestConsumer Behavior Final TestConsumer Behavior Final TestConsumer Behavior Final TestConsumer Behavior Final TestConsumer Behavior Final TestConsumer Behavior Final TestConsumer Behavior Final TestConsumer Behavior Final TestConsumer Behavior F...
Consumer Behavior Final Test
_____ refers to the meanings we assign to sensory stimuli.
a. Contrast
b. Cues
c. Perception
d. Interpretation - ANSWER-d. interpretation
______ are universally recognized ideas and behavioral patterens
a. Detached
b. Aggressive
c. Compliant
d. Archetypes - ANSWER-d. archetypes
________ summarizes the beliefs a person holds about his own attributes and how he/she evaluates
their self on those qualities.
a. Self-ego
b. Actual self
c. Self-concept
d. Self-esteem - ANSWER-c. self-concept
1. _____ is a lasting, general evaluation of people, objects, advertisements, or issues.
a. An object
b. An attitude
c. An image
d. A power - ANSWER-b. an attitude
1. According to the consumer behavior model presented in the text, the _____ includes the shopping
experience, point-of-purchase stimuli, and sales interactions.
a. Antecedent state
b. Cognitive process
c. Purchase environment
d. Post-purchase environment - ANSWER-c. purchase environment
A buck in consumer decision making is_____.
a. Affective
, Consumer Behavior Final Test
b. Cognitive
c. Habitual
d. All of the above - ANSWER-d. all of the above
A buying decisions made by organizational buying is called ____.
a. Straight rebuy
b. Modified rebuy
c. New buy
d. All of the above - ANSWER-d. all of the above
A coupon-dispensing machine in a grocery aisle and an employee handing out free samples of a new
product are both examples of ______.
a. Shopping orientations
b. POP stimuli
c. Retail theming
d. Pretailing - ANSWER-b. POP stimuli
A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in
_______ decision making?
a. Affective
b. Cognitive
c. Habitual
d. Limited - ANSWER-b. cognitive
A garage sale is an example of what is called _____.
a. Renewing
b. The profit motive
c. Casting away
d. Lateral recycling - ANSWER-d. lateral recycling
A manufacturing cost decrease and the amount of products that people accumulate goes up, consumers
increasingly want to buy things that will provide ____ value.
a. Hedonic
b. Embedded
c. Referent
Los beneficios de comprar resúmenes en Stuvia estan en línea:
Garantiza la calidad de los comentarios
Compradores de Stuvia evaluaron más de 700.000 resúmenes. Así estas seguro que compras los mejores documentos!
Compra fácil y rápido
Puedes pagar rápidamente y en una vez con iDeal, tarjeta de crédito o con tu crédito de Stuvia. Sin tener que hacerte miembro.
Enfócate en lo más importante
Tus compañeros escriben los resúmenes. Por eso tienes la seguridad que tienes un resumen actual y confiable.
Así llegas a la conclusión rapidamente!
Preguntas frecuentes
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
100% de satisfacción garantizada: ¿Cómo funciona?
Nuestra garantía de satisfacción le asegura que siempre encontrará un documento de estudio a tu medida. Tu rellenas un formulario y nuestro equipo de atención al cliente se encarga del resto.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller mikedoc. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for $23.49. You're not tied to anything after your purchase.
