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HUBSPOT Inbound Marketing Certification Exam Questions and Correct Answers
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<<<<< Elscores <<<<<>>>>> 19/08/2024 20:17>>>>>HUBSPOT Inbound Marketing Certification
Exam Questions and Correct Answers
Using software to enroll every person who downloads a specific ebook into a month-long
email campaign is an example of what?
✓ ~: D. Marketing automation
How does the full path attribution model calculate credit?
✓ ~: A. 22.5% of credit to the first interaction, the interaction that created the contact, the
interaction that created the deal, and to the interaction that closed the deal. The final 10%
is assigned to the remaining interactions evenly.
Fill in the blank: Most tools require you have a confidence threshold of ----, in order to
declare a winner in an A/B test.
✓ ~: C. 95%
True or false? Segmentation is a process that helps you understand your leads and customers
better, and behavioral marketing is how you categorize them based on the understanding you
gain.
✓ ~: B. False
What is the difference between the buyer's journey and customer journey?
✓ ~: A. The buyer's journey focuses on activities leading up to a purchase, while the
customer journey extends beyond a purchase
True or false? Artificial intelligence is technology that executes tasks based on if-then
statements.
, <<<<< Elscores <<<<<>>>>> 19/08/2024 20:17>>>>>
✓ ~: B. False
How can you ensure your content drives action?
✓ ~: B. Include a CTA
How can you ensure your podcast content initiates action? Select all that apply.
✓ ~: A. Include your CTA link in the show notes B. Shorten you URL to keep CTAs concise
C. Consider mid-roll CTAs
Fill in the blank. Behavioral marketing is the method by which companies target auditerm-
6ences based on their behavior, interests, intentions, geolocation, and other metrics using
_________, cookies, search history, and other insights. A. Funnel reports B. Advertising C.
Web Analytics D. TikTok
✓ ~: C. Web Analytics
True or False? This is an example of a person in the decision stage of their buyer's journey. //
Dog-owner Dia is struggling to walk their dog in their neighborhood. Their dog struggles
with obedience and anxiety when approaching new dogs. They're looking for a local dog
trainer that provides obedience training and can socialize their dog to overcome its anxiety.
Dia uses Yelp to compare local dog trainers.
✓ ~: A. True
Fill in the blank. Explicit segmentation is synonymous with ______. A. Causation B. Strategy
C. Correlation D. Behavioral Marketing
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