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AMA Digital Marketing Professional Exam Latest Update Actual Exam 125 Questions and 100% Verified Correct Answers Guaranteed A+ Verified by Professor$20.49
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AMA Digital Marketing Professional Exam Latest
Update 2024-2025 Actual Exam 125 Questions
and 100% Verified Correct Answers Guaranteed
A+ Verified by Professor
A/B Testing - CORRECT ANSWER: comparing two versions of a web page to see which
one performs better
above the fold - CORRECT ANSWER: The content that appears on a screen without a
user having to scroll.
Acquisition - CORRECT ANSWER: channels that site visits come through to get to your
site.
How your visits are acquired
Ad Dimension - CORRECT ANSWER: Size of the ad, different for apps
Ad Space - CORRECT ANSWER: the location on a page of a site in which an
advertisement can be placed. Each space
on a site is uniquely identified. Multiple ad spaces can exist on a single page. Different
prices for different ad space size
Affiliate Marketing - CORRECT ANSWER: an online marketing strategy in which a
business rewards individuals or other businesses (affiliates) for each visitor or customer
the affiliate sends to its website
Aggregated Content - CORRECT ANSWER: collection of information based on a
common topic involving one or more related keywords.
-quick and low quality, all about quantity
-compiled automatically using keywords
,Algorithms - CORRECT ANSWER: Ranks webpages in the search results
Alt text - CORRECT ANSWER: text that describes the contents of an image. Alt text
appears if image does not
App - CORRECT ANSWER: Program designed to make users more productive and/or
assist them with personal tasks.
Attribution - CORRECT ANSWER: assigning values to touch points within a users
journey to conversion
Attribution Analysis - CORRECT ANSWER: Attribution Models:
-Last click attribution: measuring success based on click
-View-Through Conversions: when a customer sees an ad and later returns to complete
a conversion on your site
-Wholesome Attribution: all credit to first or last click
-Fractional Attribution: divides credit among clicks
Authority - CORRECT ANSWER: A score developed that predicts how well a page will
rank in the search engine
Banners - CORRECT ANSWER: internet advertising in the form of rectangular graphics
at the top or bottom of web pages
Benchmarking - CORRECT ANSWER: the process of measuring a business's
performance against competitors and industry standards
Bounce Rate - CORRECT ANSWER: the percentage of visitors to a particular website
who navigate away from the site after viewing only one page.
, Brand Management - CORRECT ANSWER: analysis and planning on how a brand is
perceived in the market
Must have good relationship with target audience
Branded Content - CORRECT ANSWER: marketing communication developed by a
brand to provide educational or entertainment value rather than to sell the brand in
order to develop a relationship with consumers; may indicate the brand is the sponsor
ex: Lego Movie, Red Bull (Events + Drink)
Branding - CORRECT ANSWER: the promotion of a particular product or company by
means of advertising and distinctive design.
breadcrumbs - CORRECT ANSWER: Links, usually on the top of the page, that indicate
where a page is in the hierarchy of the website.
Build/Buy - CORRECT ANSWER: build: using html, css and javascript
buy: pay a web designer to build your site
Call to Action CTA - CORRECT ANSWER: An image or line of text that prompts visitors,
leads, and customers to perform a desired action.
Campaign Development - CORRECT ANSWER: an email sent from a business to one
or more customers or prospects. A successful email marketing campaign will get the
recipients to take action, engage with your business, and help you to get more leads
and sales.
1. establish goals
2. build email list
3. select campaign type
4. create campaign
5. measure results
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