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SOC 103 Final Exam Questions and Answers 2024( A+ GRADED 100% VERIFIED).
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SOC 103 Finalfinding the core of an idea and writing the lead both involve __________ - ANS forced
prioritization
the tendency for things to become incrementally more complex until they no longer perform their
original functions very well is termed __________ - ANS feature creep
good metaphors are __________, in that they lead to new perceptions, explanations, and
interventions. - ANS generative
when getting to "the core" of an idea, the hard part is weeding out __________ - ANS ideas
that are really important but not the MOST important
messages have to be __________, because we can learn and remember only so much
information at once. - ANS compact
core messages help people avoid __________, by reminding them of what's important. - ANS
bad choices
simple messages are core and __________ - ANS compact
proverbs are helpful in guiding individual decisions in environments with __________ - ANS
shared standards
evidence by Ronald Redelmeier demonstrated that paralysis can be caused by ___________ -
ANS choice
it is possible to create complexity through the artful use of __________ - ANS simplicity
to avoid burying the lead and maximizing the information to readers, newspaper journalists
utilize the __________ structure. - ANS inverted pyramid
a great way to avoid useless accuracy and dodge the curse of knowledge is to use __________
- ANS analogies
It is important to prioritize goals that are __________ ahead of goals that are beneficial. - ANS
critical
if you cannot connect your idea to someone's existing schema, then you've reduced the amount
you have to __________ - ANS explain
,Research shows that people can be paralyzed by uncertainty. You are an advisor to
undergraduate students. You notice that many of the students you advise are having a hard time
figuring out what to major in, and don't know what to do when they finish college. What can you
tell them? - ANS you don't have to figure it all out right now. let's focus on the classes that we
know you need to take
With only a few hours to spare, Franklin has just been asked to give a brief presentation in the
last few minutes of his firm's stockholder meeting. He's freaking out because there are too many
important things that he needs to communicate, and not enough time. before starting his
presentation he decides the best course of action is to ___________ - ANS cut out all other
important pieces until he has the most core piece of information
Heath and Health identify a piece of advice from Bill Clinton's advisors: "if you say three things,
you don't say anything." Imagine that you are advising the CEO of a water park who is trying to
increase business. She wants to run a series of ads saying that 1) the water park encourages
kids to engage in healthy outdoor recreation, 2) families can enjoy good family time at the park,
3) the water park uses water in the least wasteful way possible. If you were following the advice
given above, what would you tell the CEO? - ANS the CEO should focus on just one of these
points
Mike and Sally have been put in charge of sales for their company's latest device, which is
currently unfamiliar to the public, but is thought to be a product that will change the way we live
our lives in the future. Mike starts off trying to sell the product by explaining all of the awesome
features. Sally, however, starts off by asking prospective customers about their recent
experiences with a different product, and then explaining how their product is a huge
improvement. turns out, Sally's method is pulling in the sales while Mike's is struggling. Why
might this be? - ANS Sally connected their product to an already existing schema
cramming puts things into ___________ - ANS short term memory
A teacher is working on putting together her slides for next semester's class. There are several
important concepts that she wants students to know the definition of, but the definition are long
and complex statements. in order to make sure her students grasp these concepts she should
__________ - ANS cut down the definitions to their most core and compact components
repetition is most effective when __________ - ANS spaced apart
Veronica and Daphne are both graphic designers assigned to create a poster for the latest
blockbuster movie. Veronica decides to go simple and include only a dramatic, attention
grabbing photo along with the opening date. Daphne has an attention grabbing photo but also
the slogan "Aliens Meets Jaws". fans can't stop mentioning Daphne's poster on social media.
why was hers more successful? - ANS it was simple, and connected to another schema in the
viewer's mind
, compact means conveying a lot with a ___________ - ANS little
the way to get people to care is to provide __________ - ANS context
the most basic way to get someone's attention is to ___________ - ANS break a pattern
overconfident people are more likely to recognize a __________ when they realize others
disagree with them. - ANS knowledge gap
if we want to motivate people to pay attention, we should seize the power of big __________ -
ANS surprises
the first problem of communication is getting __________ - ANS people's attention
two emotions that are provoked by naturally sticky ideas are __________ - ANS surprise and
interest
according to Loewenstein, as we gain information, we are more and more likely to focus on
____________ - ANS what we don't know
____________ help us predict what will happen and, consequently, how we should make
decisions. - ANS schemas
__________ is the enemy of sticky messages - ANS common sense
instead of dumping a stack of information on someone at once, Heath and Heath say there is
value in ____________ - ANS sequencing information
Jennifer is about to pitch a new dating app to an investor group. she surprises the group by
starting off with an extensive personal account of a troubled relationship she just left. Although
the story caught their attention, the investors ultimately decided not to fund her project. what
might be a reason for her lack of success? - ANS the story that created surprise was
inappropriate given the context
surprise helps build new ___________ pathways. - ANS neural
Francesca is assigned to work in a group with Stewart on the final project for their psychology
course. in the first group meeting it's clear that Stewart believes he's the smartest in the group
and isn't really listening to others, even though they all know he's incorrect. as a way of showing
Stewart he's the mistaken one, what could Francesca do? - ANS make everyone commit to a
prediction so that Stewart can see everyone disagrees with him
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