MANA 300 - Chapter 7 Questions and Answers
1. A marketing plan is not
A. a generalized document
B. a guide for implementing marketing decision making
C. based on a collection of marketing details for future planning
D. an annually prepared document
A. a generalized document
2. Most suc...
MANA 300 - Chapter 7 Questions and
Answers
1. A marketing plan is not
A. a generalized document
B. a guide for implementing marketing decision making
C. based on a collection of marketing details for future planning
D. an annually prepared document - answer A. a generalized document
2. Most successful marketing plans are based on
A. the entrepreneur's commitment to the product
B. secondary and primary marketing research data
C. financial resources
D. a scattergun approach - answer B. secondary and primary marketing research
data
3. The marketing plan should be prepared _______ production or manufacturing
decisions are made
A. after
B. at the same time as
C. before
D. without regard to when - answer C. before
4. Marketing plans should
A. be developed from scratch each year
B. be repeated without being redrawn if they have worked well
C. be based on proven business intuition
D. provide for continuity from annual plan to annual plan - answer D. provide for
continuity from annual plan to annual plan
5. A marketing system is
A. different then a marketing plan
B. the process by which you prepare a marketing plan
C. the same as the marketing plan
D. has more to do with business management than with marketing itself - answer C.
the same as the marketing plan
6. In connection with marketing, an owner manager
A. can do nothing to alleviate the consequences of certain external and uncontrollable
factors
B. can do some things to effectively respond to certain external and uncontrollable
factors
C. is rarely subject to uncontrollable factors
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