COMPLETE TEST BANK: Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition (7th Edition) latest Update.
9 vistas 0 veces vendidas
Grado
Consumer Behaviour
Institución
Consumer Behaviour
Book
Consumer Behaviour
COMPLECOMPLETE TEST BANK:
Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition (7th Edition) latest Update.
TE TEST BANK:
Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition (7th Edition) latest Update.
TEST BANK FOR CONSUMER BEHAVIOUR 7TH CANDAIN EDITION BY MICHAEL SOLOMON, KATHERINE WHITE, DARREN W. DAHL A+
TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon, Verified Chapters 1 - 15, Complete solution |Guide A+.
TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon, Verified Chapters 1 - 15, Complete solution |Guide A+.
Todos para este libro de texto (6)
Escuela, estudio y materia
Consumer Behaviour
Consumer Behaviour
Vendedor
Seguir
NurseDorcas
Comentarios recibidos
Vista previa del contenido
COMPLETE TEST BANK:
Consumer Behaviour: Buying, Having, and Being, Seventh
Canadian Edition (7th Edition) latest Update.
,consumer behaviour, 7e (solomon)
chapter 1 an introduction to consumer behaviour
1) in studying consumers like gail, a college student, marketers often find it useful to learn their
interests in music or clothing, how they spend their leisure time, and even their attitudes about
social issues, to be able to categorize consumers according to their lifestyles. this sort of
information is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
answer: b
type: mc page ref: 5
skill: application
objective: l1-01 understand that consumer behaviour is a process.
2) the study of the processes involved when individuals or groups select, purchase, use, or
dispose of products, services, ideas, or experiences to satisfy needs and desires is called:
A) market segmentation.
B) relationship marketing.
C) market research.
D) consumer behaviour.
answer: d
type: mc page ref: 3
skill: concept
objective: l1-01 understand that consumer behaviour is a process.
3) tina, a supervisor of displays for sears canada, knows that attractive displays can generate
additional sales of particular items. from a marketer's perspective, this is:
A) a purchase issue.
B) a postpurchase issue.
C) merchandising complexity.
D) a loss leader.
answer: a
type: mc page ref: 3
skill: application
objective: l1-01 understand that consumer behaviour is a process.
,4) john is the vice president of marketing for a local tour guide company. he is concerned that
his customers are not recommending his company to their friends. for john, this problem is a:
A) purchase issue.
B) demographic problem.
C) prepurchase issue.
D) postpurchase issue.
answer: d
type: mc page ref: 3
skill: application
objective: l1-01 understand that consumer behaviour is a process.
5) the expanded view of the exchange that includes the issues that influence the consumer
before, during, and after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) the consumption process.
answer: d
type: mc page ref: 3
skill: concept
objective: l1-01 understand that consumer behaviour is a process.
6) consumer behaviour as a discipline deals mainly with what happens at the point of purchase.
answer: false
type: tf page ref: 3
skill: concept
objective: l1-01 understand that consumer behaviour is a process.
7) the expanded view of consumer behaviour recognizes that the consumption process includes
issues that influence consumers before, during, and after a purchase is made.
answer: true
type: tf page ref: 3
skill: concept
objective: l1-01 understand that consumer behaviour is a process.
, 8) list the three stages of the consumption process, indicating for each stage some of the issues
of concern to the consumer as well as to the marketer.
answer: pre-purchase stage:
consumer concerns: how does the consumer decide if a product is needed? what are the best
sources for information to learn more about alternative choices?
marketers' concerns: how are consumer attitudes formed or changed? what cues do consumers
use to infer which products are superior to others?
purchase stage:
consumer concerns: is acquiring a product a stressful or pleasant experience? what does the
purchase say about the consumer?
marketers' concerns: how do situational factors, such as time pressure or store displays, affect the
consumer's purchase decisions?
post-purchase stage:
consumer concerns: does the product provide pleasure or perform its intended function? how is the
product eventually disposed of, and what are the environmental consequences of this action?
marketers' concerns: what determines whether a consumer will be satisfied with a product and
buy it again? does this person tell others about his/her experience with the product and affect
their purchase decisions?
type: es page ref: 3
skill: concept
objective: l1-01 understand that consumer behaviour is a process.
9) in the early stages of development, what was the field of consumer behaviour known as?
what important understanding of the exchange process does this change in name reflect?
answer: in its early stages of development, the field of consumer behaviour was often referred
to as buyer behaviour, reflecting an emphasis on the interaction between consumers and
producers at the time of purchase. marketers now recognize that consumer behaviour is an
ongoing process, not merely what happens at the moment a consumer hands over money or a
credit card and in turn receives a good or service.
a good answer would detail the issues in the consumption process from figure 1-1: prepurchase,
issues, purchase issues, and postpurchase issues.
type: es page ref: 3
skill: concept
objective: l1-01 understand that consumer behaviour is a process.
Los beneficios de comprar resúmenes en Stuvia estan en línea:
Garantiza la calidad de los comentarios
Compradores de Stuvia evaluaron más de 700.000 resúmenes. Así estas seguro que compras los mejores documentos!
Compra fácil y rápido
Puedes pagar rápidamente y en una vez con iDeal, tarjeta de crédito o con tu crédito de Stuvia. Sin tener que hacerte miembro.
Enfócate en lo más importante
Tus compañeros escriben los resúmenes. Por eso tienes la seguridad que tienes un resumen actual y confiable.
Así llegas a la conclusión rapidamente!
Preguntas frecuentes
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
100% de satisfacción garantizada: ¿Cómo funciona?
Nuestra garantía de satisfacción le asegura que siempre encontrará un documento de estudio a tu medida. Tu rellenas un formulario y nuestro equipo de atención al cliente se encarga del resto.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller NurseDorcas. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for $19.49. You're not tied to anything after your purchase.
