RPTM 410 Exam 1
Primary Sector - correct answer ✔Makes direct use of natural resources
Secondary sector - correct answer ✔Includes manufacturing, physically
modifying the object being produced
Tertiary Sector - correct answer ✔Providing a service, creating intangible
value
Service - correct answer ✔Action performed by one party on the behalf of
another party
Two main characteristics of service - correct answer ✔-No change of
ownership
-Creates intangible values
Four Categories of Service - correct answer ✔-People Processing:
Transportation, Hair Salon, Gym
-Possessions Processing: Laundry/Dry Cleaning
-Mental Stimulus: Education, Theatre, Movies
-Information Processing: Banking, Legal services
Four Characteristics of Service (IHIP) - correct answer ✔-Intangibility
-Heterogeneity
-Inseparability Production
-Perishability
, 7 P's of Marketing - correct answer ✔General Marketing:
-Products
-Place
-Price
-Promotion
Service:
-People
-Process
-Physical Environment
Service Profit Chain - correct answer ✔1. Service Delivery: Internal,
employee satisfaction
2. Service Value: External
3. Customer Satisfaction
Three Stages of Service Consumption - correct answer ✔-Pre Purchase
-Service Encounter
-Post Purchase
Three Triggers of Needs - correct answer ✔-Unconscious Mind: Mid life
crisis, no real justification
-Physical Condition:
Hunger leads to buying food
-External Sources:
See an ad for a beach, realize its cold where you are and decide you need to
be there
Primary Sector - correct answer ✔Makes direct use of natural resources
Secondary sector - correct answer ✔Includes manufacturing, physically
modifying the object being produced
Tertiary Sector - correct answer ✔Providing a service, creating intangible
value
Service - correct answer ✔Action performed by one party on the behalf of
another party
Two main characteristics of service - correct answer ✔-No change of
ownership
-Creates intangible values
Four Categories of Service - correct answer ✔-People Processing:
Transportation, Hair Salon, Gym
-Possessions Processing: Laundry/Dry Cleaning
-Mental Stimulus: Education, Theatre, Movies
-Information Processing: Banking, Legal services
Four Characteristics of Service (IHIP) - correct answer ✔-Intangibility
-Heterogeneity
-Inseparability Production
-Perishability
, 7 P's of Marketing - correct answer ✔General Marketing:
-Products
-Place
-Price
-Promotion
Service:
-People
-Process
-Physical Environment
Service Profit Chain - correct answer ✔1. Service Delivery: Internal,
employee satisfaction
2. Service Value: External
3. Customer Satisfaction
Three Stages of Service Consumption - correct answer ✔-Pre Purchase
-Service Encounter
-Post Purchase
Three Triggers of Needs - correct answer ✔-Unconscious Mind: Mid life
crisis, no real justification
-Physical Condition:
Hunger leads to buying food
-External Sources:
See an ad for a beach, realize its cold where you are and decide you need to
be there
