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MKT421T Wk 5 - Apply Course Post Assessment Test Questions and Answers Latest (Verified Answers)
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MKT421T Wk 5 - Apply Course Post Assessment Test Questions and Answers Latest (Verified Answers) 2024- 2025
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MKT421T Wk 5 - Apply Course Post Assessment TestQuestions and Answers Latest (Verified Answers) 2024-
2025
Innovators - ......answer.....When Apple introduced the Apple II personal computer
in 1977, industry analysts predicted that very few would be sold. However, when
the product was made available, consumers who were young, highly educated,
adventuresome and well-informed began buying them. While those buyers were
relatively few in number, marketers such as IBM and Compaq were encouraged
because other, less adventuresome consumers, like businesspeople, would likely
adopt personal computers later.
Based on the diffusion of innovation concept, those first buyers of personal
computers were
a corporate vertical marketing system. - ......answer.....21st Century Fox is the
name for Fox's broadcast/cable TV networks and TV/movie studios. Since most of
the shows produced at its TV production unit and many of the movies made at its
studio are only televised on its cable TV networks, 21st Century Fox is an
example of
dual distribution - ......answer.....Rather than compete with large greeting card
companies for shelf space in supermarkets, several smaller card companies
place their cards in pack-and-ship stores where the customer can mail a card on
the spur of the moment, and in racks in car washes where customers who are
waiting for their cars can browse and purchase cards.
This is an example of which type of marketing channel strategy?
, fear - ......answer.....When the Office of National Drug Control Policy ran an ad with
the headline, "Marijuana harmless? Didn't see the merging truck," it was using
which type of ad appeal?
the product. - ......answer.....The element of the marketing mix that describes a
good, service, or idea to satisfy consumers' needs is known as
customer service - ......answer.....If a bank is known for delivering customer value
through its focus on taking great care of customers, it is most likely focusing on
providing its customers with the best
$18,000 - ......answer.....Forever Quilting is a small company that makes quilting
kits priced at $120 each. There is no quantity discount. The costs of the materials
that go into each kit total $45. It costs $5 in labor to assemble a kit. The company
has monthly expenses of $1,000 for rent and insurance,$200 for heat and
electricity, $500 for advertising, and $4,500 for the monthly salary of its owner.
Last month the company sold 150 kits. Forever Quilting's total revenue for the
month was
a reference value - ......answer.....If you know the contents and price of a
McDonald's Extra Value Meal, it may serve as ________ to you when you visit
other fast-food restaurants and consider the purchase of a meal option there.
regulatory - ......answer.....The Lemon Tree is a high-fashion boutique selling top-
of-the-line women's clothing and accessories. The keys to its success include
knowing customers' changing tastes and providing something different than
other retailers. In addition, because of demanding clientele, The Lemon Tree's
management is investing in the use of one-to-one marketing and artificial
intelligence.
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