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TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing 3rd Edition by Simon Kingsnorth. All Chapters 1 - 22

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TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing 3rd Edition by Simon Kingsnorth. All Chapters 1 - 22 TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing 3rd Edition by Simon Kingsnorth. All Chapters 1 - 22 TEST BANK for D...

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  • 21 de noviembre de 2024
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TEST BANK for Digital Marketing Strategy:
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An Integrated Approach to Online Marketing
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3rd Edition by Simon Kingsnorth.
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All Chapters 1 - 22 IIll IIll IIll IIll

,TABLE OF CONTENT IIll IIll




IIll Chapter 1: The foundati ons of digital marketing. IIll IIll IIll IIll IIll IIll IIll




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IIll Chapter 2: Understanding the digital ecosystem IIll IIll IIll IIll IIll IIll IIll




IIll IIllPage : 10 IIll IIll IIll IIll




IIll Chapter 3: Integrating digital into wider IIll IIll IIll IIll IIll




IIllorganization strategy Page : 13 IIll IIll IIll IIll IIll




Chapter 4: Understanding the evolving digital IIll IIll IIll IIll IIll




IIllconsumer Page : 17 IIll IIll IIll




Chapter 5: Barriers, considerations and data IIll IIll IIll IIll IIll




IIllprotection in digital marketing strategy Page : 21 IIll IIll IIll IIll IIll IIll IIll




IIllChapter 6: Enabling technologies for online IIll IIll IIll IIll IIll




IIllmarketing and digital transformation Page : 25 IIll IIll IIll IIll IIll IIll




IIllChapter 7: Planning your digital marketing IIll IIll IIll IIll IIll




IIllstrategy –Objectives, Page : 29 IIll IIll IIll IIll IIll




Chapter 8: SEO strategy and organic techniques IIll IIll IIll IIll IIll IIll




IIllPage : 34 IIll IIll IIll




Chapter 9: Building and optimizing a winning IIll IIll IIll IIll IIll IIll




IIllpaid search strategy Page : 38IIll IIll IIll IIll IIll IIll




Chapter 10: Display advertising and IIll IIll IIll IIll




IIllprogrammatic targeting Page : 42 IIll IIll IIll IIll




IIll Chapter 11: Tailoring your social media strategy IIll IIll IIll IIll IIll IIll




IIll. Page : 45
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,Chapter 12: Marketing automation, messaging
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and email marketing – the unsung heroes. Page :
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50 Chapter 13: Affiliates schemes and
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partnerships to deliver highly targeted leads
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Page : 53
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Chapter 14: Lead generation that delivers results .
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Page : 56
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Chapter 15: Content strategy – a key pillar of
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success Page : 60
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Chapter 16: Personalizing the customer journey
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and digital experience Page : 65
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Chapter 17: Effective Experience Design (XD) .
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Page : 69
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Chapter 18: Optimizing your e-commerce platform
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. Page : 72
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Chapter 19: Managing loyalty, CRM and data .
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Page : 75
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Chapter 20: Measuring success through dataIIll IIll IIll IIll IIll




analytics and reporting Page : 80
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Chapter 21: Providing a smooth online service
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and customer experience Page : 84
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Chapter 22: Putting together your digital IIll IIll IIll IIll IIll




marketing strategy. Page : 87
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, Digital Marketing Strategy 3e by Simon Kingsnorth
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Chapter 1: The foundations of digital marketing
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Test bank answers
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1. a), b), d), e)
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2. False
3. c)
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5. b)
6. c)
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8. d)
9. True
10. False:
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12. False
13. c)
14. b)
15. b)
16. True
17. a)
18. c)
19. c)
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