100% de satisfacción garantizada Inmediatamente disponible después del pago Tanto en línea como en PDF No estas atado a nada
logo-home
Buscado previamente por ti
Buscado previamente por ti
logo
TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon Chapters 1 - 15  $12.99
Añadir al carrito
Navegar rápidamente a
Vista previa
  2.  
  3. Consumer Behaviour
  4.  
  5. Consumer Behaviour

Examen

TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon Chapters 1 - 15 
 0 veces vendidas
  • Grado
  • Consumer Behaviour
  • Institución
  • Consumer Behaviour

TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon Chapters 1 - 15  TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon Chapters 1 - 15  TEST BANK For Con...

[Mostrar más]

Vista previa 4 fuera de 1058  páginas

Información del documento

  • 21 de noviembre de 2024
  • 1058
  • 2024/2025
  • Examen
  • Preguntas y respuestas

Temas

  • consumer behaviour
  • buying having and being
  • test bank for consumer behaviour buying having

Escuela, estudio y materia

  • Consumer Behaviour
  • Consumer Behaviour

Vendedor

avatar-seller
STUVATE

Comentarios recibidos

Vista previa del contenido

TEST BANK For Consumer Behaviour: Buying,
IIll IIll IIll IIll IIll




IIll Having, and Being, Canadian Edition, 9th
IIll IIll IIll IIll IIll




IIll Edition, 2024 by Michael R. Solomon Chapters
IIll IIll IIll IIll IIll IIll




IIll 1 - 15
IIll IIll

,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
IIll IIll IIll IIll IIll IIll IIll IIll




IIll Chapter 1 IIll I I l l An Introduction to Consumer Behaviour
IIll IIll IIll IIll




1) In studying consumers like Gail, a college student, marketers often find it useful to learn
IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll




their interests in music or clothing, how they spend their leisure time, and even their
IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll




IIll attitudes about social issues, to be able to categorize consumers according to their
IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll




IIll lifestyles. This sort of information is called: IIll IIll IIll IIll IIll IIll




A) core values. IIll




B) psychographics.
C) configurations.
D) physiognomies.
ANSWER:
IIll I I l l B
Type: MC IIll Page Ref: 2 IIl Il




IIll Skill: I I l l Application
Objective: I I l l L1-01 Consumer behaviour is a process.IIll IIll IIll IIll IIll




2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can
IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll




generate additional sales of particular items. From a marketer's perspective, this is:
IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll




A) a purchase issue.
IIll IIll




B) a post purchase issue.
IIll IIll IIll




C) merchandising complexity. IIll




D) a loss IIll




leader.
IIll




ANSWER:
I I l l A
Type: MC IIll Page Ref: 3 IIl Il




IIll Skill: I I l l Application
Objective: I I l l L1-01 Consumer behaviour is a process.IIll IIll IIll IIll IIll




3) John is the vice president of marketing for a local tour guide company. He is concerned
IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll

, that his customers are not recommending his company to their friends. For John, this
IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll




IIll problem is a: IIll IIll




A) purchase issue. IIll




B) demographic problem. IIll




C) prepurchase issue. IIll




D) post purchase issue. Il Il




IIll ANSWER: I I l l D
Type: MC IIll Page Ref: 3 IIl Il




IIll Skill: I I l l Application
Objective: I I l l L1-01 Consumer behaviour is a process.
IIll IIll IIll IIll IIll

, 4) The expanded view of the exchange that includes the issues that influence the
IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll




consumer before, during, and after a purchase is called:
IIll IIll IIll IIll IIll IIll IIll IIll IIll




A) the value. IIll




B) the strategic focus.
IIll IIll




C) the pre-sell strategy.
IIll IIll




D) the consumption process.
Il Il




IIll ANSWER: I I l l D
Type: MC IIll Page Ref: 3 IIl Il




IIll Skill: I I l l Concept
Objective: I I l l L1-01 Consumer behaviour is a process. IIll IIll IIll IIll IIll




5) Gail decides to take a break from studying and goes online to check things out. She
IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll




IIll connects with one of the product discussion groups that she participates in. This is an
IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll




IIll example of a: IIll IIll




A) lifestyle discussion. IIll




B) brand competition. IIll




C) consumption community. IIll




D) marketplace competition. Il




IIll ANSWER: I I l l C
Type: MC IIll Page Ref: 2 IIl Il




IIll Skill: I I l l Application
Objective: I I l l L1-01 Consumer behaviour is a process. IIll IIll IIll IIll IIll




6) If a product succeeds in satisfying needs and is purchased over and over again, it most
IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll IIll




IIll likely has attained:
IIll IIll




A) product separation. IIll




B) brand loyalty. IIll




C) lifestyle variation. IIll




D) purchase conception. IIll




ANSWER: I I l l B
Type: MC IIll Page Ref: 2 IIl Il




IIll Skill: I I l l Concept

Los beneficios de comprar resúmenes en Stuvia estan en línea:

Garantiza la calidad de los comentarios

Garantiza la calidad de los comentarios

Compradores de Stuvia evaluaron más de 700.000 resúmenes. Así estas seguro que compras los mejores documentos!

Compra fácil y rápido

Compra fácil y rápido

Puedes pagar rápidamente y en una vez con iDeal, tarjeta de crédito o con tu crédito de Stuvia. Sin tener que hacerte miembro.

Enfócate en lo más importante

Enfócate en lo más importante

Tus compañeros escriben los resúmenes. Por eso tienes la seguridad que tienes un resumen actual y confiable. Así llegas a la conclusión rapidamente!

Preguntas frecuentes

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

100% de satisfacción garantizada: ¿Cómo funciona?

Nuestra garantía de satisfacción le asegura que siempre encontrará un documento de estudio a tu medida. Tu rellenas un formulario y nuestro equipo de atención al cliente se encarga del resto.

Who am I buying this summary from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller STUVATE. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy this summary for $12.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

45,681 summaries were sold in the last 30 days

Founded in 2010, the go-to place to buy summaries for 15 years now

Empieza a vender
$12.99
  • (0)
Añadir al carrito
Añadido