BUS303 FINAL EXAM 2025 NEWEST
QUESTIONS AND DETAILED CORRECT
ANSWER | A+ GRADE STUDY
RESOURCE
what are the challenges when implementing ERP systems
Correct Answer costs >> advanced technology = money
data issues >> consolidate data, no "which version do we
use?"
requirement gaps >> what do you expect the equipment to
do ?
employee resistance >> forced to do things differently
collaborative management >> need top management
support too
what are SAP Lumira's capabilities Correct Answer (1)
maximizing business knowledge by integrating wide-scale
insights and drill down to granular details
(2) Accelerating decision-making with immediate fact-
based solutions to intricate business questions by avoiding
list tables and fixed format reports. interaction is KEY
(3) increasing self-service data usage w/out increasing the
workload of the IT department
what is consumer behavior Correct Answer customer
activities associated with the purchase, use, and disposal
of goods and services, including the consumer's
emotional, mental, and behavioral responses that
,precede, determine, or follow these activities (ex. why
would someone buy an expensive drink from starbucks?)
what is the first decision/ psychological stage of the
consumer decision making process Correct Answer
problem recognition/motivation
what is the second decision/ psychological stage of the
consumer decision making process Correct Answer
information search/perception
what is the third decision/ psychological stage of the
consumer decision making process Correct Answer
alternative evaluation/attitude formation
what is the fourth decision/ psychological stage of the
consumer decision making process Correct Answer
purchase decision/integration
what is the fifth decision/ psychological stage of the
consumer decision making process Correct Answer post
purchase evaluation/learning
what happens during the 1st stage of the customer
decision making process Correct Answer problem
recognition/motivation
what you want vs. what is true right now
yourself: feel dissatisfaction, new needs/wants
marketer: new products, introduce problem recognition
, what happens during the 2nd stage of the customer
decision making process Correct Answer information
search/perception
realize problem >> collect information to fix problem
how do we observe incoming information Correct Answer
selective exposure: don't put ourselves in the position to
be exposed
selective attention: what we actually perceive or don't see
selective comprehension: making sense out of incoming
info in our own minds
selective retention: choose to remember or not,
mnemonics used
what happens during the 3rd stage of the customer
decision making process Correct Answer alternative
evaluation/attitude formation
found the information >> now evaluate the alternatives
eenie. meenie. minie. mo
what is the central route to persuasion Correct Answer
ability and motivation to process a message in high and
close attention is paid to message content
what is the peripheral route to persuasion Correct Answer
ability and motivation to process a message is low and
receiver focuses more on peripheral cues rather than
message content
QUESTIONS AND DETAILED CORRECT
ANSWER | A+ GRADE STUDY
RESOURCE
what are the challenges when implementing ERP systems
Correct Answer costs >> advanced technology = money
data issues >> consolidate data, no "which version do we
use?"
requirement gaps >> what do you expect the equipment to
do ?
employee resistance >> forced to do things differently
collaborative management >> need top management
support too
what are SAP Lumira's capabilities Correct Answer (1)
maximizing business knowledge by integrating wide-scale
insights and drill down to granular details
(2) Accelerating decision-making with immediate fact-
based solutions to intricate business questions by avoiding
list tables and fixed format reports. interaction is KEY
(3) increasing self-service data usage w/out increasing the
workload of the IT department
what is consumer behavior Correct Answer customer
activities associated with the purchase, use, and disposal
of goods and services, including the consumer's
emotional, mental, and behavioral responses that
,precede, determine, or follow these activities (ex. why
would someone buy an expensive drink from starbucks?)
what is the first decision/ psychological stage of the
consumer decision making process Correct Answer
problem recognition/motivation
what is the second decision/ psychological stage of the
consumer decision making process Correct Answer
information search/perception
what is the third decision/ psychological stage of the
consumer decision making process Correct Answer
alternative evaluation/attitude formation
what is the fourth decision/ psychological stage of the
consumer decision making process Correct Answer
purchase decision/integration
what is the fifth decision/ psychological stage of the
consumer decision making process Correct Answer post
purchase evaluation/learning
what happens during the 1st stage of the customer
decision making process Correct Answer problem
recognition/motivation
what you want vs. what is true right now
yourself: feel dissatisfaction, new needs/wants
marketer: new products, introduce problem recognition
, what happens during the 2nd stage of the customer
decision making process Correct Answer information
search/perception
realize problem >> collect information to fix problem
how do we observe incoming information Correct Answer
selective exposure: don't put ourselves in the position to
be exposed
selective attention: what we actually perceive or don't see
selective comprehension: making sense out of incoming
info in our own minds
selective retention: choose to remember or not,
mnemonics used
what happens during the 3rd stage of the customer
decision making process Correct Answer alternative
evaluation/attitude formation
found the information >> now evaluate the alternatives
eenie. meenie. minie. mo
what is the central route to persuasion Correct Answer
ability and motivation to process a message in high and
close attention is paid to message content
what is the peripheral route to persuasion Correct Answer
ability and motivation to process a message is low and
receiver focuses more on peripheral cues rather than
message content
