Unit 3 Introduction to marketing - P5 explain how and why groups of customers are targeted for selected products. BTEC Extended Diploma in business and finance. Please review if you find this useful, thank you!
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p5 explain how and why groups of customers are targeted for selected products
unit 3 explain how and why groups of c
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BTEC
PEARSON (PEARSON)
Business 2010 QCF
Unit 3 - Introduction to Marketing
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Por: sadiaa • 3 año hace
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Sadia Hussain Unit 3
P5 - Target Groups
Introduction
Businesses segment market in different ways to easily get to their target market and meet their needs. Businesses divide the market by
people’s age, gender, their lifestyle etc. When businesses know who they are targeting, they are more likely to attract those people and make
more sales, because everyone has different needs and wants so they can’t be treated like they have similar needs. There’s a difference
between a customer, consumer and a buyer. A buyer and a customer is someone who makes the purchase from the seller; they are the one
who makes the transaction, regardless of the scenario. The consumer is someone who uses the product or a service.
1
, Sadia Hussain Unit 3
Product Details about product B2B /B2C Target Group Segmentation Why has this target Methods used to
group been targeted attract to target
group
McDonald’s ‘’The Happy Meal The happy meal is The target group for One of the ways McDonald’s created The target market
Happy meal contains a main item B2C, because the the happy meal are McDonald’s have the happy meal for for McDonald’s
(typically a product is sold at parents with young segmented their target kids age 3 - 10 Happy meal is
hamburger, the business and it is children, it is mainly market for their Happy because they wanted children. One of
cheeseburger, or purchased by the targeted at children meal is by Geographic. to create a more the methods that
small serving of customers. because it comes with There are many family friendly fare. McDonalds have
Chicken McDonald’s is a toy, and also the McDonald’s restaurants Most of the fast food used to attract
McNuggets), a side usually located in packaging is created all over the globe, that McDonald’s sell their target group
item (french fries, towns where there to grab attention of McDonald’s usually sell is not very suitable is by the design of
apple slices, a Go- are a lot of people, children. The Happy their Happy Meal in busy and healthy for small the packaging, it
Gurt tube, or a salad so they can come Meal also contains places where there are a children, which is is bright and the
in some areas), and inside to purchase portion of food for lot of people and families, why they created design of it helps
a drink (milk, juice, directly, or purchase children’s size, such as such as towns, cities and something that is attract attention
or a soft drink).’’ in a drive through. small or medium retail parks, where there especially for of children.
McDonald’s happy However, the buyer portion. are also many other children. This target Happy meal also
meal is a kid’s meal of the happy meal is stores that people like to group has been contains a small
that contains a small not usually the shop around in. targeted also to toy that is usually
toy aimed at young consumer, because McDonalds have also increase profitability, linked to a film or
kids. The toy is it is parents who segmented their target by gaining a new TV show which
usually linked to a purchase the group by demography. group of customers; helps attract
children’s television product for the The age group for McDonald’s made attention the toy
show or film, which children, and not the McDonald’s Happy meal is more sales, and is usually part of a
helps promote children themselves, mostly children between continues gaining so. collection which
them. The meal and because the the ages of 3 - 10yrs. It is the children want
toy are both consumer is targeted at both male and to collect and this
contained in a red someone who uses female, the toy is usually makes them
box with a yellow the product and aimed at both. This return back to the
smiley face on top of buyer is just the one product is also cheap and restaurant each
2
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