PSYC 2310

PSYC 2310 - Social Psychology Chapter 7 Notes. Persuasion Social Psychology Chapter #7: Persuasion - Persuasion: communication that is designed to influence a person’s attitudes and behavior - These communications can be deliberate attempts to influence attitudes in general, such as through advertisements on TV, etc. and they can be less formal, such as the arguments you hear from a friend who wants you to vote for a particular provincial candidate How do we process persuasive messa...