Consumer Behavior Analysis (MKTG 425)

Towson University

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Consumer Behavior Analysis (MKTG425) Class Notes - Ch. 1: Intro.

Consumer Behavior Analysis (MKTG425) Class Notes - Ch. 1: Intro.
Notas de lectura • 2 páginas • 2022

These are class notes from Consumer Behavior Analysis (MKTG425) class which cover Chapter 1: Introduction. These notes cover the fundamentals of Consumer Behavior Analysis, including: consumer behavior definition, market segmentation overview, group identity, individual identity, and popular culture.

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Consumer Behavior Analysis (MKTG425) Class Notes - Ch 2: Consumer Well Being

Consumer Behavior Analysis (MKTG425) Class Notes - Ch 2: Consumer Well Being
Notas de lectura • 2 páginas • 2022

These are class notes from Consumer Behavior Analysis (MKTG425) class which cover Chapter 2: Consumer Well Being. These notes cover ethical issues in marketing (+ major ethical issues examples discussed in class), sustainable marketing, and ethical behavior in marketing.

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Consumer Behavior Analysis (MKTG425) Class Notes - Ch 3: Perception

Consumer Behavior Analysis (MKTG425) Class Notes - Ch 3: Perception
Notas de lectura • 3 páginas • 2022

These are class notes from Consumer Behavior Analysis (MKTG425) class which cover Chapter 3: Perception. The notes involve details on the 3 Stages of Perception, Sensory receptors and stimulate, perceptual positioning, and schema.