University of Memphis

Marketing 3410 personal selling - correct answer interpersonal interactions between buyer and seller to initiate, develop, and enhance customer relationships advantage of personal selling - correct answer immediate customer feedback -talking with buyer before, during and after sale trust-based relationship selling - correct answer salespeople earn customer trust and that their selling strategy meets customer needs and contributes to the creation, communication, and delivery of customer...

Marketing 3410Market targeting - correct answer the process of evaluating each market segment's attractiveness and selecting one or more segments to enter Differentiation - correct answer Actually differentiating the firms market offering to create superior customer value Positioning - correct answer Arranging for a product to occupy a clear, distinctive and desirable place relative to competing prodcts in the minds of target consumers Geographic segmentation - correct answer Dividing ...

Midterm Exam - ADV 3410Cultural Marketing - correct answer entire idea is core of this class in the past, people only care about marketing based on demographics - hispanic = integrated Integrated Marketing Communication - correct answer strategic business process used to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs with consumers, costumers, prospects employees, and other relevant external & internal audiences Objective - correct a...

Mizzou Marketing 3410 Exam 2"Does that answer your concern?" is an example of a response check. - correct answer True The use of electronic materials, such as multimedia presentations, should be avoided during presentations because they tend to be very distracting. - correct answer False When selling to groups, it is essential to make all members of the group feel that their opinions are valuable. - correct answer True Product benefits become confirmed benefits only when the buyer ind...

MKT 3410 Exam 2 (Chapter 9, 10, 11, 12, 13, 14, 15, 17)Chapter 9: Two types of Tangible products. - correct answer Durable (car) Nondurable (chocolate) Chapter 9: Intangible - correct answer Services Chapter 9: Characteristics of Services (Four Terms- the four I's) - correct answer -intangibility (cant re-use) -inconsistency (different service every time) -inseparability (cant separate service with employees) -inventory (too much can lead to discounts) Chapter 9: Product Line ...

MKT 3410 Exam 3 Product Life Cycle - correct answer describes the stages a new product goes through in the marketplace: introduction, growth, maturity, and decline product class - correct answer refers to the entire product category or industry product form - correct answer pertains to variations of a product within the product class product modification - correct answer involves altering one or more of a product's characteristics, such as its quality, performance, or appearance, to i...

MKT 3410 Final ExamRole of Celebrity Endorsements - correct answer For the celebrity to be seen with the product Four Parts of Celebrity Endorsement - correct answer Familiarity FIT Esteem Differentiation Exclusivity - correct answer When only one athlete endorses a product/company What is Sports Sponsorship? - correct answer When a company enters into a contractual agreement with a sports entity for the purpose of gaining access to a sports venue in exchange for a certain set ...

MKT 3410 Final ExamRole of Celebrity Endorsements - correct answer For the celebrity to be seen with the product Four Parts of Celebrity Endorsement - correct answer Familiarity FIT Esteem Differentiation Exclusivity - correct answer When only one athlete endorses a product/company What is Sports Sponsorship? - correct answer When a company enters into a contractual agreement with a sports entity for the purpose of gaining access to a sports venue in exchange for a certain set ...

MKT 3410 final What is sagacity? Give an example - correct answer the ability to have a vision for the future and then be able to sell it to someone else. ex: moving the nike swoosh from the bottom of the jersey to the top (or put alltel on the coach's headphones Athletic Directors 2 jobs - correct answer raise money, hire coaches Brian Kelly - correct answer Notre Dame coach who cursed a lot on the sidelines. Athletic Director told TV producer to stop shooting Kelly on the sidelines. TV...

Mkt 3410 Sports In what amount of time are images created in? - correct answer 1/24th of a second Thin slice - correct answer 10 seconds - the time people can get an image of who you as if you were together for an hour This is why press can make or break you What is sagacity and give and example? - correct answer A vision for the future Nike used to have a swoosh on the bottom of the shirt now they have it on the chest to be seen. Visibility is given. developing and doing a trend befo...