Unit 90 - Guías de estudio, Notas de estudios & Resúmenes

M3 provide a rationale for a promotional campaign. D1 evaluate and justify the use of an appropriate promotional mix in relation to marketing objectives for the selected organisation

P2 explain the role of promotion within the marketing mix for a selected product/service

P2 explain the impact of the legal and regulatory framework on recruitment and selection activities

M1 compare the purposes of the different documents used in the selection and recruitment process of a given organisation D1 evaluate the usefulness of the documents in the interview pack for a given organisation, in facilitating the interview process

P3 explain the role of advertising agencies in the development of a successful promotional campaign M2 explain the advantages and disadvantages of using professional agencies in ensuring promotional success

P5: interpret the contents of a trading and profit and loss account and balance sheet for a selected company

P7: outline electronic and non-electronic methods for communicating business information, using examples for different types of audience.

D1 evaluate the market research method used by a selected organisation

M2 analyse your contribution to the selection process in a given situation. D2 evaluate your experience of planning and participating in the recruitment and selection process.

P5: explain the legal and ethical issues in relation to the use of business information