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MCOM 1300 STUDY TEST QUESTIONS AND CORRECT ANSWERS ALREADY PASSED

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MCOM 1300 STUDY TEST QUESTIONS AND CORRECT ANSWERS ALREADY PASSED What is the Adult Bureau of Circulations? - Answer- 1914, formed to assure accurate periodical audits and statements of newspaper and magazines, circulations to do with election What was the Wheeler- Lee Act? - Answer- 1938, passed to protect the consumer against false advertising, gave regulations authority over advertising to the FTC Describe the impact of advertising in World War I and World War II. - Answer- WWI- cam...

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MCOM 1300 ACTUAL EXAM QUESTIONS WITH 100% CORRECT ANSWERS

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MCOM 1300 ACTUAL EXAM QUESTIONS WITH 100% CORRECT ANSWERS What was the nature of journalism in the New Deal period? - Answer- Professionalized journalism What was the New Journalism of the 1960s? - Answer- -Nonfiction -Advocacy of writing -Investigative reporting Which war was the first TV war? - Answer- Vietnam What is considered to be our greatest newspaper? - Answer- New York Times What must a newspaper do to be considered outstanding? - Answer- Comprehensive coverage great ...

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MCOM 1300 EXAM 4 QUESTIONS AND CORRECT ANSWERS 2024/2025 LATEST UPDATE

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MCOM 1300 EXAM 4 QUESTIONS AND CORRECT ANSWERS 2024/2025 LATEST UPDATE l. How many advertising messages are we exposed to daily? - Answer- 500 Daily. 2. In the future what age groups will require strategy changes for advertisers? - Answer- Baby Boomers. 3. Describe the growth of advertising. What has it paralleled? - Answer- Paralleled growth of mass production, transportation, & communication. 4. When did national advertising first develop? - Answer- 1840s 5. Who is a "Huckst...

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MCOM 1300 TEST QUESTIONS WITH 100% CORRECT ANSWERS NEW UPDATE

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MCOM 1300 TEST QUESTIONS WITH 100% CORRECT ANSWERS NEW UPDATE What was unique about the Pentagon Papers case? - Answer- 1st and only time Executive branch vote prior restraint on news media Why do broadcasters complain they do not enjoy the same 1st Amendment right as publishers? - Answer- Federal Communication Commission has regulation they must follow What was the Fairness Doctrine? - Answer- Editorialize; but show the people what you are countering. You have to get the other side of...

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MCOM 1300 EXAM QUESTIONS AND CORRECT ANSWERS 100% VERIFIED

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MCOM 1300 EXAM QUESTIONS AND CORRECT ANSWERS 100% VERIFIED Describe the impact of advertising in WWI and WWII - Answer- Advertisings success in selling war bonds and other patriotic causes during WWII showed its ability to sell ideas. The War Advertising Council- encouraged Americans to support the war effort by purchasing war bonds. Describe the impact of advertising after WWII - Answer- 1. Growth in the size and number of agencies 2. availability of television as a new selling device ...

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Bundle For MCOM Exam Questions with All Correct Answers

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MCOM EXAM QUESTIONS WITH 100% CORRECT ANSWERS 2 Exam (elaborations) MCOM Midterm Exam Questions with All Correct Answers 2024/2025 Latest Update 3 Exam (elaborations) MCOM (Grammar) Final Exam Questions and Correct Answers Latest 2024 Update Already Passed 4 Exam (elaborations) MCOM Quiz 1 Questions with Correct Answers 100% Verified 5 Exam (el

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MCOM 1300 TEST QUESTIONS WITH 100% CORRECT ANSWERS

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MCOM 1300 TEST QUESTIONS WITH 100% CORRECT ANSWERS What did the Times Mirror study find? - Answer- the public generally supports the concept of a free press & the watchdog role more than it approves of performance of the press What 3 things have polls by Gallup & Harris show about the public's opinion of the media? - Answer- 1. Americans are closely divided on issue of fairness in media 2. Americans quick to criticize way news is handled 3. Americans do not want to tamper with press or c...

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MCOM EXAM 1 QUESTIONS AND ANSWERS ALL CORRECT LATEST 2024 UPDATE

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MCOM EXAM 1 QUESTIONS AND ANSWERS ALL CORRECT LATEST 2024 UPDATE Which of the following is an example of a purpose statement? - Answer- persuade food manufacture Kotomi ends her presentation on workplace safety by saying, "When you return to your office, take a look at the building map near the elevator. What's the closest stairwell to your desk? What's the fastest way to exit the building? Review your company's emergency protocol, and you'll be better prepared for any poss...

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MCOM TEST QUESTIONS WITH 100% CORRECT ANSWERS

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MCOM TEST QUESTIONS WITH 100% CORRECT ANSWERS It's easy to ___________ something in a headline or meme, so you need to read and fact-check the topic thoroughly. - Answer- oversimplify Often, outrageous claims and misinformation want you to have _____________ . - Answer- an immediate, emotional reaction True or false: False information spreads more rapidly on social media when people respond emotionally to the information and share it quickly. - Answer- T True or false: False info...

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MCOM Quiz 10 Questions and Correct Answers Already Passed

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MCOM Quiz 10 Questions and Correct Answers Already Passed The ability to enjoy, understand, and appreciate media content; an understanding of media content as a text that provides insight into our culture and our lives; and an understanding of the ethical and moral obligations of media practitioners are elements of: - Answer- media literacy During the _____________ era of mass communication theory, the media were believed to be corrupting influences that undermined the social order, and ...

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