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Oefenvragen Diversiteit Hoofdstuk 6 Nieuw
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2 vormen van marketing, gericht op een speciale doelgroep:...
2 vormen van marketing, gericht op een speciale doelgroep:...
1. etnomarketing
2. agemarketing
Etnomarketing
Etnomarketing
Grote bedrijven proberen etnische minderheden als klant aan te trekken.
- halal voedsel
- halalhypotheek
Boodschap van de omkeermethode
Boodschap van de omkeermethode
Leidinggevenden dienen creatief om te gaan met moeilijke situaties die het gevolg zijn van cultuurverschillen.
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MyriamGeskus
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