Garantie de satisfaction à 100% Disponible immédiatement après paiement En ligne et en PDF Tu n'es attaché à rien
Recherché précédemment par vous
Summary WK4Assgn.docx (3) HMNT-3001 Walden University HMNT-3001C Week 4 Assignment The third category I have chosen is Advertising. I have chosen the Nike commercial œDream Crazy. Advertising often uses techniques of psychological pressure to influence decis€6,91
Ajouter au panier
Summary WK4Assgn.docx (3) HMNT-3001 Walden University HMNT-3001C Week 4 Assignment The third category I have chosen is Advertising. I have chosen the Nike commercial œDream Crazy. Advertising often uses techniques of psychological pressure to influence decis
7 vues 0 fois vendu
Cours
Purdue
Établissement
Purdue University
WK4A (3) HMNT-3001 Walden University HMNT-3001C Week 4 Assignment The third category I have chosen is Advertising. I have chosen the Nike commercial œDream Crazy. Advertising often uses techniques of psychological pressure to influence decision-making. Ads may appeal to vanity, insecurity, p...
wk4assgndocx 3 hmnt 3001 walden university hmnt 3001c week 4 assignment the third category i have chosen is advertising i have chosen the nike commercial œdream crazy advertising often uses
École, étude et sujet
Purdue University
Purdue
Tous les documents sur ce sujet (704)
Vendeur
S'abonner
helperatsof1
Avis reçus
Aperçu du contenu
HMNT-3001
Walden University
HMNT-3001C
Week 4 Assignment
The third category I have chosen is Advertising. I have chosen the Nike
commercial “Dream Crazy”. Advertising often uses techniques of psychological
pressure to influence decision-making. Ads may appeal to vanity, insecurity, prejudice,
fear, or the desire for adventure. (McFadden, 2016)
Nike is an American multinational corporation that is engaged in the design, development,
manufacturing, and worldwide marking and sales of footwear, apparel, equipment, accessories,
and services. Nike was founded in 1964 in Eugene, OR. (Read Nike's Mission Statement and
Find Information About Nike, INC. Innovation, Sustainability, Community Impact, and More,
n.d.) An important part of maintaining a consistent brand is preserving the emotional
attachment consumers have to that brand. Just as PR campaigns build brands, PR crises can
damage them. (Eyada, 2020) Nike is well known for its heartfelt messages to not only athletes
but to the whole world. With this ad Nike's earnings reported a staggering $790 million loss.
(Nike is in Trouble: Latest Earnings Report Reveals Staggering Loss, 2020) But Nike has
continued to Dream Crazy.
This ad premiered in September 2018 and narrated by former NFL player and current civil
rights activist Colin Kaepernick. This ad has several athletes, some had disabilities, and some
were doing more than one sport, but all were crushing it and obtaining the goals they set out for.
This ad also featured Lebron James professional basketball play that is widely considered one of
the greatest NBA players in history and Serena Williams American professional tennis player
and former world number one in women’s tennis. The ad states while showing Serena Williams
playing tennis, “If you’re a girl from Compton don’t just become a tennis player, become the
greatest athlete ever, yeah that’s more like it”. This woman made it, she worked hard and lived
Les avantages d'acheter des résumés chez Stuvia:
Qualité garantie par les avis des clients
Les clients de Stuvia ont évalués plus de 700 000 résumés. C'est comme ça que vous savez que vous achetez les meilleurs documents.
L’achat facile et rapide
Vous pouvez payer rapidement avec iDeal, carte de crédit ou Stuvia-crédit pour les résumés. Il n'y a pas d'adhésion nécessaire.
Focus sur l’essentiel
Vos camarades écrivent eux-mêmes les notes d’étude, c’est pourquoi les documents sont toujours fiables et à jour. Cela garantit que vous arrivez rapidement au coeur du matériel.
Foire aux questions
Qu'est-ce que j'obtiens en achetant ce document ?
Vous obtenez un PDF, disponible immédiatement après votre achat. Le document acheté est accessible à tout moment, n'importe où et indéfiniment via votre profil.
Garantie de remboursement : comment ça marche ?
Notre garantie de satisfaction garantit que vous trouverez toujours un document d'étude qui vous convient. Vous remplissez un formulaire et notre équipe du service client s'occupe du reste.
Auprès de qui est-ce que j'achète ce résumé ?
Stuvia est une place de marché. Alors, vous n'achetez donc pas ce document chez nous, mais auprès du vendeur helperatsof1. Stuvia facilite les paiements au vendeur.
Est-ce que j'aurai un abonnement?
Non, vous n'achetez ce résumé que pour €6,91. Vous n'êtes lié à rien après votre achat.