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Summary Tribes by Seth Goding
- Cours
- English (MBK29A)
- Établissement
- UC Leuven-Limburg
Complete summary of the book Tribes by Seth Godin
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ENGELS TRIBESLook up people and Business and movements
Start every question with explaining what the business does or who this person is, or explaining terms
Potential questions
- Person
- Explain statement like leadership is not management
- Explain term like heratic
- Explain or give context to underlined sentence
- Give opinion with arguments of the book
Include examples from the book, you dont need to know all examples
SHORT SUMMARY
People want to belong in a tribe, people that are like-minded. But they need a leader and that leader should be
you
1. “A tribe is a group of people connected to one another, connected to a leader, and connected to an
idea.”
2. “A group needs only two things to be a tribe: a shared interest and a way to communicate.”
3. “Tribes need leadership. Sometimes one person leads, sometimes more. People want connection and
growth and something new. They want change.”
One of the most powerful of our survival mechanisms is to be part of a tribe, to contribute to (and take from) a
group of like-minded people. We are drawn to leaders and to their ideas, and we can’t resist the rush of
belonging and the thrill of the new.”
“We want to belong not to just one tribe, it turns out, but to many.”
“The market needs you (we need you) and the tools are there, just waiting. All that’s missing is you, and your
vision and your passion.
the internet is a tool, it makes it easier for like-minder people to communicate, Godin’s ideas are mostly
useful for starting tribes online
THE OPPORTUNITY
There are tribes everywhere who want a leader. The opportunity for you to take that leadership. Anyone can
be a leader
SOMETHING TO BELIEVE IN
Tribes are about faith = a belief in an idea and in an community, which happens to be a brilliant strategy. There
are 3 outcomes
1. Paycheck vs doing work you believe in
= employees are more satisfied when they fork for something they believe in
10
, 2. Factory-centric model isn’t profitable anymore
= factories create large production
3. Off the shelve ideas vs doing things you believe in
= off the shelve is ready-made, they rather spend their money on special things (travel, stories, fashion -> what
they believe in)
But we still get stuck
Stuck following the rules, fear of taking risks, embracing a factory instead of a tribe (factories fight
change)
We need heretics to stand up and make a movement
Heretics: people who have a passion opposite of what is usual, challenge the status quo
= To Godin the heretic is the person with new ideas that helps take a group of people where they wanted to go
already
Dictionary -> people without religion
Leverage: more power
WHY LEAD AND WHY NOW
there is a shortage of leaders
Everybody is expected to lead, not just the boss
The structure of today’s workplace means its easier than ever to change things employees have more
leverage than ever before
The marketplace rewards you for being original
There are people waiting for you to connect to them
LEADERSHIP IS NOT MANAGEMENT
One of the recurring themes in Tribes is the thought of the factory (which has employees) and the tribe (which
has followers). One is great at cranking out widgets and following the status quo and one is built for change and
tearing down the status quo.
Leadership: creating a change you believe in
Management: manipulating resources to get a known job done
Difference leaders have followers and managers have employees
ITS GOOD TO BE KING
= kings/CEO maintain stability, they taught us about power, influence and getting things done because they
want to remain in power
Link with royalty and the way we build organizations: with all the power of the CEO, the closer you are to the
CEO the more influence you have
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