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Samenvatting keuzevak Popular Culture & Diversity

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Samenvatting van het keuzevak Popular Culture & Diversity. In het document zijn alle slides en eigen lesnotities terug te vinden.

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  • 27 septembre 2021
  • 98
  • 2020/2021
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POPULAR CULTURE & DIVERSITY

2020 – 2021

SAMENVATTING

MARION WASSERBAUER


INTRODUCTION

Aims of this course:
 Take popular culture seriously
 Investigate relationship between popular culture, media, diversity
 HOW: cultural studies approach, theoretical texts  analyze popular culture
Why popular culture & diversity?
 PC is all around us, we interact with it constantly
 Reflection of society
 Interaction with social issues & current affairs
 Critically engage with production, tekst & reception of popular culture
Study guide:
 Objectives
o Be familiar with theory & research
o Be sensitive to issues of diversity
o Be able to independently analyse PC
o Read & discuss original texts
 Course content
o Theoretical foundation
o Circuit of culture: production, text, reception
o Examples and cases
 Teaching method & materials
o Theoretical lecture: read texts (Blackboard)
o Theory applied: discussion of case studies
o Group discussion/assignment
o Home assignment: listen/watch/read
o Powerpoint on Blackboard



1

,  Evaluation
o Paper & exam
o Language: English, but Dutch possible
o 6 credits
 Paper (10 points)
o 3500-word essay: analysis of one specific case
o Popular media culture
o Search literature
o Circuit of culture model
o Focus on diversity
o Implications of digitisation
o Topic proposal: 14 Oktober 12 AM (noon)
o Deadline: 6 January 2021 12 AM (noon)
o Only electronic version (blackboard)
o Follow reference style
 Written exam (10 points)
o Question on theories/concepts: explain and/or illustrate
o Question on texts: understanding



EXPLORING THE TOPIC

 Can you give me examples of popular culture?
o Often called media culture: focus of this course
o Examples: film, radio, television, magazines, music, internet sites e.g. YouTube and Instagram
 What is culture?
o Difficult: broad field
o Popular culture does not have very clear boundaries, there is great diversity
o Media/popular culture: we think about the mass media, which is going to be mostly the
focus of this course
o Processes of meaning, production & circulation
o Definition of popular culture: we need to look at what ‘culture’ actually means  see further
 In a way, anything around us can be culture OR is culture a very special thing?




2

,  High vs. low culture: hierarchical
o High culture: arts, literature, philosophy, …
o Low culture: popular culture, mass culture, media culture
o There is a distinction between high & low BUT in this course, we want to ask ourselves how
relevant this distinction is in 2020 and if the hierarchical thinking still exists
 What is popular culture?
o Different elements
 Large audience, many people like it
 Subcultures, e.g. Punk Culture, is also classified as popular culture but isn’t
liked by many people. Is large audience a good definition?
 Low culture
 The Mona Lisa is high culture BUT liked by a large audience
 Low culture is based on an aesthetic judgement. It is seen as less good while
high culture is seen as original and complex.
 When we think about popular culture there is always a kind of evaluation
involved
 Industrially produced
 Productions on a large scale
 Linked to the negative connotations of mass culture
 Mass productions lowers the art & taste and is seen as the opposition of the
artist; the individual creator
 It is the culture of common people
 Common people = class distinction
 Higher classes might be traditionally associated with high culture
 Common people = lower education level, lower in come, … which results in a
linkage to popular culture
 Folk culture = popular culture from the past
 The idea is linked to a certain nostalgia, things used to be better in the past
and we see a decline through popular culture


 WE DO NOT have a fixed definition yet, but we will investigate all these different
characteristics




3

,  Findings
o Tastes differ
 Taste is often linked to age, gender, …
 There is no objectivity in judging a popular culture product
o The criteria are hard to define
o Social pressure
 If everyone around is obsessed with a specific tv series, we will watch this series as
well
 Quality: hierarchies
 Think about music genres. How would you classify them?
o Different music genres: jazz, rock, indie, …
o Criteria we might apply:
 Authenticity
 Commercial – how commercial are these different genres?
 E.g. Lady Gaga vs. Nirvana – why is one artist better than the other? Why is one more
mainstream and the other underground? Which one is defined as popular culture?
 What’s good?
o = difficult question
o There are no fixed criteria
o It is not the same for everyone: taste
 What we consider good depends on taste, which is partly subjective
 BUT taste ≠ completely individual. It is a link through class, education, … this
judgement is not natural; a lot is based on how and where we grew up
o It is not completely individual: social
o It is not natural: learned
o It is not the same everywhere: culturally specific
 E.g. different kinds of cinema are popular in different countries
o It is not the same all the time: historically specific
 E.g. jazz was in the beginning seen as bad and low culture, but is now considered as
fancy and high culture




4

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