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Summary international business research for IBA

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This file contains a summary for the book of international business research for IBA at Tilburg University

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  • 14 octobre 2021
  • 27
  • 2020/2021
  • Resume
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International Business Research –
Research Methods For Business A
Skill building Approach
By U. Sekaran, R. Bougie

Chapter 1. Introduction to research
Introduction
 Research: the process of finding solutions to a problem after a thorough study and analysis of
the situational factors
o Research activity: exploring and examining issues
 Research may help managers in organizations to make decisions at the workplace

Business research
 -a systematic and organized effort to investigate a specific problem encountered in the work
setting, which needs a solution
 Series of steps that are designed and executed with the goal o finding answers to the issues
that are of concern to the manager in the work environment
o Clearly define problem  gather information  analyse data  develop an
explanation for the problem at hand - solve by taking corrective measures
o Processes of inquire, investigation, examination and experimentation
o Carried out systematically, diligently, critically, objectively, and logically
 Knowledge of research enables you to undertake research in order to solve the smaller and
bigger problems encountered in your job  .distinguish good vs bad studies / proposals
 Define business research as an organized, systematic ,data-based, critical, objective, inquiry
or investigation into a specific problem, undertaken with the purpose of finding answers or
solutions to it
o Provides necessary information that guides managers to make informed decisions
 Either primary or secondary data // quantitative or qualitative research

The role of theory and information in research
 Research comes in many forms and chaps
 To a scientists, a theory explains a certain phenomenon, and the idea is that this explanation
will hold in a wide range of settings
o Varies in extent of conceptual development and empirical testing

Research and the manager
 Research is usually primarily conducted to resolve problematic issues in, or interrelated
among the areas of accounting, finance, management, and marketing
o Accounting: budget control systems, practices, procedures
o Finance: operations of financial institutions, mergers etc
o Management: employee attitudes and behaviour, HRM
o Marketing research: consumer decision making, consumer loyalty
 Issues within subareas are related to many factors
 Context of external environment is important

,Types of business research: applied and basic
 2 purposes for research:
o Applied research: particular problem, do research to solve this problem
o Basic, fundamental, pure research: generate a body of knowledge by trying to
comprehend how certain problems that occur in organizations can be solved 
findings teach us something we do not know before and is later applied in
organizational settings for problem solving
 Both types of research may benefit from following the same steps of systematic inquiry to
arrive at solutions or problems

Managers and research
 Identify and effectively solve minor problems in the work setting
 Know how to discriminate good from bad research
 Appreciate and be constantly aware of the multiple influences and multiple effects of factors
impinging on a situation
 Take calculated risks in decision making, knowing full well the probabilities associated with
different possible outcomes
 Prevent possible vested interests from exercising their influence in a situation
 Relate to hired researchers and consultants more effectively
 Combine experience with scientific knowledge while making decisions

The manager and the consultant researcher
 Managers often need to engage a consultant in more complex, time-consuming problems
 Inform consultants from the beginning what information will and will not be made available
 Congruence in value systems form the beginning  prevent clash of ideologies
 Good rapport with the researchers and employees

Advantages Disadvantages
Internal  Readily accepted  Fall into a stereotyped
consultants/researchers  Less time needed to way of looking at the
understand the organization
clumate  Possible coalitions
 Available to implement  Not perceived as
findings “experts”
 Less costs  Certain organizational
biases
External  Lots of experience  High costs
consultants/researchers  More knowledge of  Takes time to get to
current sophisticated know the
problem-solving organization / be
models accepted
 Additional fees for
implementation

Knowledge about research and managerial
effectiveness
 Managers are responsible for the final outcome by making the right decisions at work 
greatly facilitated by research knowledge  enhanced by knowledge of research

,  Facilitates effective interactions with consultants and comprehension of the nuances of the
research process

Ethics and business research
 ethics: code of conduct or expected social norms of behaviour while conducting research
 Begins with the person instituting the research
 Behaviour of researchers and participants, analysts, entire research team
 Ethical behaviour pervades each step of the research process

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