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Summary Google Ads Search zelfstudie
- Cours
- Digital Marketing
- Établissement
- Universiteit Gent (UGent)
Belangrijkste zaken neergeschreven uit alle modules van de Google Ads Search.
[Montrer plus]
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Google Ads Search Certification1. Grow your Business with Google Ads
Google Ads is a digital advertising solution that helps you reach this audience and transform them
into valuable customers. With Google Ads, you get access to a broad range of advertising products
designed to help you reach customers in the moments that matter.
Your advertising campaigns should center around the objectives you have for your business:
1. Drive sales: grow online, in-app, in-person, and over-the-phone sales.
2. Get Leads: boost conversions by encouraging people to take action.
3. Increase website visits: Get the right people to visit your website
4. Influence consideration: encourage people to explore your products and services.
5. Build awareness: reach a broad audience and maximize exposure.
6. Promote your app: increase installs and interactions with your app.
RECAP: You just learned how Google Ads can help you reach your desired audience, measure
advertising effectiveness, and drive your business forward. Next, let’s explore how to build Google
Ads campaigns tailored to your business objectives.
With Google Ads, you can connect with people finding answers on Search, watching videos on
YouTube, discovering apps on Google Play, and more.
Each campaign type determines where your ads appear and the format in which those ads are
displayed.
1. Search: Search ads appear next to Google search results and on other Google partner sites,
like YouTube, when people look for businesses like yours.
2. Display: Google Display ads can appear across a network of more than two million sites and
apps, reaching 90% of people on the internet. Your ads get matched to content related to
your business or to your customers' interests.
3. Video: With Video ads, you can reach the right audience at scale and capture their attention.
Show your ads on their own or within other streaming video content on YouTube and across
Google’s network of websites and apps. Only pay when people choose to watch your ad.
4. Shopping: Shopping ads appear on Google Shopping next to search results and near text and
responsive ads. Shopping ads promote your products by giving consumers detailed
information about what you're selling before they even select your ad.
5. App: After a simple setup process, App campaigns run ads across Google’s largest properties,
including Search, Play, and YouTube, as well as thousands of mobile sites and apps. Your ads
and bids are automatically adjusted to get the most downloads. Just add a few lines of text, a
bid, and some assets, and the rest is optimized to help customers find you.
Specialized campaign types:
1. Local: Local campaigns help you drive important offline metrics — like store visits or in-store
sales — by advertising on multiple platforms. Let Google Ads optimize how your ads appear
on Search, Maps, Display, and YouTube to maximize your offline performance
, 2. Hotel: If you’re a hotel looking to advertise rates and availability, Hotel campaigns are for
you! These campaigns display hotel prices and availability on Search, Maps, and Assistant to
connect you with the millions of travellers actively searching for you.
3. Discovery: With Discovery campaigns, you can easily engage customers across Google’s most
popular properties with a variety of rich, unique ad formats. Reach your users across the
YouTube Home Feed, Gmail, and Google’s Discover Feed — all with one campaign.
Smart campaigns: Smart campaigns are the default for advertisers new to Google Ads. They’re a
great fit for those who want an easy way to reach relevant customers and drive results but have
limited time or experience with managing Google Ads campaigns. Just choose your business goals
and let machine learning deliver results through Google’s Search, Display, and Maps networks.
Customize features of your campaign:
1. Device targeting: Reach your customers on any device, including desktops, tablets, and
smartphones.
2. Locations and language targeting: Your campaign’s ads are eligible to show to customers in
particular locations, or to customers who've chosen your selected language as their
browser’s language setting.
3. Bidding and budget settings: Your bid strategy controls how you pay for users to interact with
your ads. Your bid limit is the most that you’ll pay per click for ads in an ad group, and your
budget is the average amount that you’re comfortable spending each day on your campaign.
The budget that you choose is entirely up to you, and you can adjust it at any time.
4. Ad extensions: Include even more information with your ads, such as location details, links to
pages on your website, and your phone number.
RECAP: Whether you’re looking to increase online sales, bring in new website visitors, get the phones
ringing, or keep customers coming back, Google Ads can help you meet your goals. Use our wide
range of campaigns and services to get in front of more customers and fuel your business growth.
2. Explore the Value of Google Search
Setting up a Search campaign:
1. Choose your type of campaign. (see campaign type above)
2. Choose one of the networks:
With the Google Search Network, your ad can appear on Google Search sites, in addition to
search results on Google Play, Google Shopping, and Google Maps (including the Maps app).
Your ad can also appear on non-Google search sites (like CNN) that partner with Google to
show search ads; these are called search partners. You also have the opportunity to expand
to the Google Display ads network, where your text ad can show on sites that partner with
Google to show ads.
3. Choose which devices to show your ads on: desktop, tablet, mobile
4. Choose the locations and languages you want to target
5. Choose a budget and bid strategy:
Your bid strategy controls the manner in which you pay for users to interact with your ads.
Once you choose the metric you'd like to focus on for your campaign, you’ll see different
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