Garantie de satisfaction à 100% Disponible immédiatement après paiement En ligne et en PDF Tu n'es attaché à rien
logo-home
Recherché précédemment par vous
Recherché précédemment par vous
logo
Summary Strategy and Entrepreneurship (Bridging program / Master of business administration) €9,99
Ajouter au panier
Accédez rapidement à
Aperçu
  2.  
  3. Katholieke Universiteit Leuven (KU Leuven)
  4.  
  5. Master Of Business Administration
  6.  
  7. Strategy and entrepreneurship (HSA13A)

Resume

Summary Strategy and Entrepreneurship (Bridging program / Master of business administration)
 1 fois vendu

This document encompasses the entire class of Strategy and Entrepreneurship taught in the bridging program of the master of business administration of KU Leuven at the Brussels campus.

Aperçu 4 sur 60  pages

Infos sur le Document

  • 1 septembre 2022
  • 60
  • 2021/2022
  • Resume

Sujets

  • bridging program
  • strategy and entrepreneurship
  • ku leuven
  • bridging program of the master of business administration
  • master of business administration

École, étude et sujet

Tous les documents sur ce sujet (1)

Vendeur

avatar-seller
Gennaia

Avis reçus

Aperçu du contenu

Strategy and entrepreneurship
Chapter 1: The definition and importance of strategy

Core concept:
 Strategy is about competing differently from rivals. It’s about doing what competitors are not
currently doing or doing what they can’t do at all.
 A company’s strategy is the set of actions that its managers take to outperform the
company’s competitors and achieve superior profitability.
 How well a company performs is directly attributable to its strategy and the proficiency with
which the strategy is executed.


What do we mean by strategy?
1. Context: What is our present situation?
 Business environment and industry conditions
 Firm’s financial and competitive capabilities


1. Content: Where do we want to go from here?
 Creating a vision for the firm’s future direction


1. Process: How are we going to get there?
 Crafting an action plan for heading the firm in the intended direction, staking out a market
position, attracting customers, achieving the targeted financial and market performance, and
getting the firm where it wants to go.  This is the strategy.


What is strategy about?
Strategy is all about How:
 How to attract and please customers.
 How to compete against rivals.
 How to position the firm in the marketplace to capitalize on opportunities for growth.
 How to respond to changing economic and market conditions.
 How to manage each functional piece of the business.
 How to achieve the firm’s performance targets.
What is strategy not about?
 Strategy is NOT about being the best, the biggest or the first  This is volatile, can be copied
and is unclear

1

,  Growth strategy: Being bigger is not always better. It’s about being different. Don’t try for the
sake of just growing or other non-relevant goals like prestige, ego, money. Growing should
create value for your customers, employees, product and everybody/everything involved in
your business.




Identifying a firm’s strategy – pattern




2

, The quest for competi ti ve advantage


Competitive Advantage
 A firm achieves a competitive advantage when it provides buyers with superior value
compared to rival sellers or offers the same value at a lower cost to the firm.
 Requires meeting customer needs either more effectively (with products or services that
customers value more highly) or more efficiently (by providing products or services at lower
cost).


Sustainable Competitive Advantage
 The firm achieves a sustainable competitive advantage if its advantage persists despite the
best efforts of competitors to match or surpass its advantage.
 Requires giving buyers lasting reasons to prefer a firm’s products or services over those of its
competitors.


Effi ciency versus eff ecti veness


Difference between operational excellence and strategy:
Both are essential, but the agendas are different.
 The operational agenda means continuous improvement and efforts; flexibility; there are no
tradeoffs.
 The strategic agenda is the right place to define a unique position, where tradeoffs need to
be made.


The difference: Efficiency means doing things right and effectiveness means doing the right
things.


 Strategy is more about effectiveness. Efficient is something that is expected from any company
regardless of what your strategy might be. It’s not a choice. Effectiveness however is all about making
the right decisions and choices.




3

, Why does an organizati on’s strategy evolve over ti me?


Managers modify strategy in response to:
 Changing market conditions
 Advancing technology
 Fresh moves of competitors
 Shifting buyer needs
 Emerging market opportunities
 New ideas for improving the strategy


Strategic management principle:
 Changing circumstances and ongoing management efforts to improve the strategy causse a
company’s strategy to evolve over time—a condition that makes the task of crafting strategy
a work in progress, not a one-time event.
 A company’s strategy is shaped partly by management analysis and choice and partly by the
necessity of adapting and learning by doing.


Realized (current) strategy is a blend of:
Proactive (deliberate) strategy: Elements that include both continued and new initiatives.
Reactive (emergent) strategy: Elements that are required due to unanticipated competitive
developments and fresh market conditions.




The relationship between an organization’s strategy and its business model


4

Les avantages d'acheter des résumés chez Stuvia:

Qualité garantie par les avis des clients

Qualité garantie par les avis des clients

Les clients de Stuvia ont évalués plus de 700 000 résumés. C'est comme ça que vous savez que vous achetez les meilleurs documents.

L’achat facile et rapide

L’achat facile et rapide

Vous pouvez payer rapidement avec iDeal, carte de crédit ou Stuvia-crédit pour les résumés. Il n'y a pas d'adhésion nécessaire.

Focus sur l’essentiel

Focus sur l’essentiel

Vos camarades écrivent eux-mêmes les notes d’étude, c’est pourquoi les documents sont toujours fiables et à jour. Cela garantit que vous arrivez rapidement au coeur du matériel.

Foire aux questions

Qu'est-ce que j'obtiens en achetant ce document ?

Vous obtenez un PDF, disponible immédiatement après votre achat. Le document acheté est accessible à tout moment, n'importe où et indéfiniment via votre profil.

Garantie de remboursement : comment ça marche ?

Notre garantie de satisfaction garantit que vous trouverez toujours un document d'étude qui vous convient. Vous remplissez un formulaire et notre équipe du service client s'occupe du reste.

Auprès de qui est-ce que j'achète ce résumé ?

Stuvia est une place de marché. Alors, vous n'achetez donc pas ce document chez nous, mais auprès du vendeur Gennaia. Stuvia facilite les paiements au vendeur.

Est-ce que j'aurai un abonnement?

Non, vous n'achetez ce résumé que pour €9,99. Vous n'êtes lié à rien après votre achat.

Peut-on faire confiance à Stuvia ?

4.6 étoiles sur Google & Trustpilot (+1000 avis)

69052 résumés ont été vendus ces 30 derniers jours

Fondée en 2010, la référence pour acheter des résumés depuis déjà 15 ans

Commencez à vendre!

Récemment vu par vous

Resume ·

(0)

Samenvatting Internationale economie (HSH83A)
€9,99  1x  vendu
  • (0)
Ajouter au panier
Ajouté