Marketing Management/ Marketing Management Test Bank, 15th Edition (Kotler, Keller)
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Marketing Management/ Marketing Management Test Bank, 15th Edition (Kotler, Keller)
Marketing Management/ Marketing Management Test Bank, 15th Edition (Kotler, Keller)
All Chapters Complete-Questions and Answers
Chapter 1 Practice Test
1. Which of the following statements about marketing is tru...
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Marketing Managemen t/ Marketing Management Test Bank , 15th Edition (Kotler , Keller ) All Cha pters Complete -Questions and Answers Chapter 1 Practice Test 1. Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm's intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit organizations. Page: 4 B 2. is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. A) Marketing management B) Knowledge management C) Operations management D) Strategic management E) Distribution management Page: 5 A 3. Identify the correct statement about marketing management. A) It is primarily concerned with the systematic gathering, recording, and analysis of data about issues related to marketing products and services. B) It focuses mostly on monitoring the profitability of a company's products and services. C) It focuses solely on attaining an organization's sales goals in an efficient manner. D) It is defined as the field that deals with planning and managing a business at the highest level of corporate hierarchy. E) It occurs when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. Page : 5 E 4. A social definition of marketing says . A) effective marketing requires companies to remove intermediaries to achieve a closer connection with direct consumers B) a company should focus exclusively on achieving high production efficiency, low costs, and mass distribution to facilitate the broadest possible access to the company's products C) marketing is the process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others D) marketing is the process of extracting the maximum value from consumers to facilitate corporate growth E) marketing is the process of aggressive selling and promotion to encourage the purchase of products that might otherwise be unsought by the consumer Page: 5 C 5. goods constitute the bulk of most countries' production and marketing efforts. A) Durable B) Impulse C) Physical D) Luxury E) Intangible Page: 5 C 6. As economies advance, a growing proportion of their activities focuses on the production of . A) products B) events C) experiences D) luxury goods E) services Page: 5 E 7. Car rental firms, hair dressers, and management consultants provide . A) goods B) experiences C) events D) services E) information Page: 5 D 8. The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) . A) idea B) place C) luxury item D) event E) service Page: 5 D 9. The "Malaysia, Truly Asia" ad campaign that showcased Malaysia's beautiful landscape and its multicultural society in order to attract tourists is an example of marketing. A) event B) property C) service D) place E) idea Page: 6 D 10. In Walt Disney's Magic Kingdom, customers can visit a fairy kingdom, a pirate ship, or even a haunted house. Disney is marketing a(n) . A) experience B) service C) event D) organization E) good Page: 6 A 11. Janet is very upset that she can't get tickets to the Rolling Stones concert because they are sold out. Which of the following demand states applies to Janet's situation? A) nonexistent demand B) latent demand C) full demand D) unwholesome demand E) overfull demand Page: 8 E 12. Sales of woollen clothing usually increase during the winter season and decline thereafter. This is an example of demand. A) irregular B) declining C) impulse D) latent E) negative Page: 8 A 13. Julia is worried about the rising pollution levels in her city. She doesn't mind paying extra for goods and services that use sustainable processes to help control pollution. This is an example of for pollution. A) declining demand B) nonexistent demand C) latent demand D) negative demand E) unwholesome demand Page: 8 D 14. People in emerging countries today are becoming increasingly health conscious and are seeking healthy food choices. As a result, demand for health foods is rising steadily, creating an opportunity for marketers to exploit this market. A) demographic B) business C) need D) geographic E) service Page: 8 C
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