What is Tesco?
INTENDED AUDIENCE OF PRESENTATION: GENERAL PUBLIC
PURPOSE OF PRESENTATION: COMMUNICATING SALES
PROMOTIONS, INFORMING TARGET AUDIENCES.
, What is Tesco?
Jack Cohen, son of Polish emigrant has started his
business at Well Street Market, Hackney, East London
in 1919. At first he began to sell surplus groceries from
a stall owning a small shop, and only in 1924 he
came up with TESCO brand. The name came about
after Jack Cohen bought a shipment of tea
from Thomas Edward Stockwell. He made new labels
using the first three letters of the supplier's name
(TES), and the first two letters of his surname (CO),
forming the word TESCO.
INTENDED AUDIENCE OF PRESENTATION: GENERAL PUBLIC
PURPOSE OF PRESENTATION: COMMUNICATING SALES
PROMOTIONS, INFORMING TARGET AUDIENCES.
, What is Tesco?
Jack Cohen, son of Polish emigrant has started his
business at Well Street Market, Hackney, East London
in 1919. At first he began to sell surplus groceries from
a stall owning a small shop, and only in 1924 he
came up with TESCO brand. The name came about
after Jack Cohen bought a shipment of tea
from Thomas Edward Stockwell. He made new labels
using the first three letters of the supplier's name
(TES), and the first two letters of his surname (CO),
forming the word TESCO.
