criminology wjec a level unit 1 controlled assessment
changing awareness of crime
lo1 lo3 criminology unit 1
École, étude et sujet
A/AS Level
WJEC
Criminology
Changing Awareness of Crime
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AC 2.2 - Compare campaigns for change
Here I am going to compare a number of campaigns for change and evaluate the similarities and
differences between them. The similarities and differences will be based on aspects such as who
ran/created the campaign, aims of the campaign, the methods used to promote the campaign and
how successful the campaign was. The campaigns I will be comparing are Sarah’s law, Clare’s law,
Martyn’s law, April’s law, no knives, better lives and anti-smoking campaign.
The first aspect I am going to look at is who ran created the campaign. Most of these campaigns
were ran by family members of the victims of various crimes. Sarah’s law was ran by her mother,
Sara Payne and similarly Martyn’s law was also ran by his mother, Figen Murray. April’s law was also
ran by her mother along with her sister, Jasmin Jones. Clare’s law was ran by her father, Michael
Wood. All of these campaigns are similar in the aspect that they are all ran by relatives of the
victims. However, there are other campaigns that are ran by people who are not relatives of victims.
The no knives, better lives campaign was ran by the Scottish government and an organisation called
Youthink. Similarly, the anti-smoking campaign was created by the NHS and this links these two
campaigns together as they were both ran by large organisations.
I will secondly look at the aims of these campaigns. Firstly, Sarah’s law aimed to set up a child sex
offender disclosure scheme so parents could speak to the police if they were concerned about
someone being a threat to their child and prevent sexual assault from happening to another child.
Clare’s law also aimed for a disclosure scheme but regarding domestic violence to prevent other
women from being severely abused or even murdered, like Clare Wood. Also, April’s law aimed for
child sex offenders to remain on the register for life and for harsher sentences/punishments to
prevent reoffending. Sarah’s law and April’s law are similar in terms of the fact they are both
campaigning against child sex offenders. Additionally, although Clare’s law is different in terms of the
crime committed it’s similar to Sarah’s law as they both aim to implement information disclosure
schemes. Martyn’s law aimed to create a new legalisation to provide better protection from
terrorism and ensure all public venues take more counter terrorism measures. The anti-smoking
campaign also aimed to create a new law to ban smoking in public areas. This shows how in terms of
aims Martyn’s law and the anti-smoking campaign are similar as they both want to create a new law
to improve public health and safety. However, the no knives, better lives campaign doesn’t aim to
create a new law but raise awareness and educate young people about the consequences of knife
crime in order to prevent it.
Next, I am going to look at the media methods in which these campaigns used to promote
themselves. Sarah’s law, Clare’s law, April’s law and Martyn’s law are all similar as they all worked
with the police in order to implement and pass new laws. Within these campaigns that worked with
the police only two are similar in terms of using the same different media method. These are Sarah’s
law and Martyn’s law which both used a petition. Martyn’s law petition gained 23,000 signatures
and Sarah’s law petition gained around 700,000 signatures due to high media attention and news of
the world readers. Furthermore, another common form of promotion was through newspapers as all
the crimes had high media attention at the time. The campaigns that used newspaper attention to
promote their campaign are Sarah’s law, Clare’s law, Martyn’s law and April’s law. Additionally,
Sarah’s law and April’s law are both similar in the aspect that they both used public appearances as a
method of promotion. Sarah’s and April’s law both did many TV interviews but April’s mum also
went onto make a documentary and write a book. Clare’s law and the anti-smoking campaign both
used TV adverts but the difference was in terms of funding as the anti-smoking campaign was
funded by the organisation, whereas Clare’s law was an £80,000 advert ran by the police. Also, the
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