High Quality Lecture Notes for Marketing Fundamentals

The aim of this course is to provide you with a sound understanding of the principles of marketing. In a nutshell, understanding marketing comes down to understanding your customers. Thus, even if you have no interest in pursuing a career in marketing per se, the knowledge and skills acquired in this course will be essential to your success in business. The course assumes no previous knowledge of marketing and will give you an overview of the basic marketing planning process, including segmentation, branding, pricing, distribution, and promotion. These concepts are brought to life through interactive lectures, discussions, and guest lectures. Furthermore, you will work on a marketing plan for a real-life start-up throughout the course.