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Information Technology For Management Digital Stra
Information Technology for Management Digital Stra
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Information Technology for Management Digital Strategies for Insight, Action, and Sustainable Performance 10th Edition By Turban Volonino Wood (Test Bank)
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Information Technology For Management Digital Stra
Information Technology for Management Digital Strategies for Insight, Action, and Sustainable Performance 10e Turban Volonino Wood (Test Bank)
Information Technology for Management Digital Strategies for Insight, Action, and Sustainable Performance 10e Turban Volonino Wood (Test Bank)
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(Information Technology for Management Digital Strategies for Insight, Action, and Sustainable Performance 10
Turban Volonino Wood)
(Test Bank all Chapters)
Chapter 1: Doing Business in Digital Times
Test Bank
Multiple Choice
1. Food manufacturers must be able to trace all ingredients ________ in case of contamination
or recall.
a. Along their supply chain
b. In processed products they sell
c. Imported from outside North America
d. In perishable food they export
Answer: A
Difficulty: Medium
Section Reference: Chapter Snapshot and Opening Case
Learning Objective: Provide a real-world example of doing business in digital times.
AACSB: Use of information technology
2. ________ are data visualizations that display the current status of key performance indicators
in easy-to-understand formats:
a. Predictions
b. Dashboards
c. Digital models
d. Real-time reports
Answer: B
Difficulty: Easy
Section Reference: Chapter Snapshot and Opening Case
Learning Objective: Provide a real-world example of doing business in digital times.
AACSB: Use of information technology
3. A top concern of well-established corporations, global financial institutions, born-on-the-
Web retailers, and government agencies is how to design their digital business models in
order to do all of the following, except:
a. Deliver an incredible customer experience
b. Improve profitability
c. Implement cloud computing
d. Increase market share
1
,Answer: C
Difficulty: Medium
Section Reference: Every Business is a Digital Business
Learning Objective: Describe the use of digital technology in every facet of business and how
digital channels are being leveraged.
AACSB: Analytic skills
4. Forrester research repeatedly confirms there is a strong relationship between the quality of a
firm's ________, which in turn increases revenue.
a. Mobile apps and business transactions
b. IoT capabilities and KPIs
c. Business model and marketing efforts
d. Customer experience and loyalty
Answer: D
Difficulty: Hard
Section Reference: Every Business is a Digital Business
Learning Objective: Describe the use of digital technology in every facet of business and how
digital channels are being leveraged.
AACSB: Use of information technology
5. Enterprises can acquire the latest business apps and digital services as they are needed and
without large upfront investments by switching from owning IT resources to ________.
a. cloud computing
b. private data centers
c. data synchronization
d. machine-to-machine technology
Answer: A
Difficulty: Medium
Section Reference: Every Business is a Digital Business
Learning Objective: Describe the use of digital technology in every facet of business and how
digital channels are being leveraged.
AACSB: Use of information technology
2
,6. Amazon Elastic Compute Cloud, known as EC2, eliminates the need to invest in hardware up
front, so companies can develop and deploy applications faster. EC2 reduces the time it takes
to acquire server space from ________.
a. weeks to minutes
b. weeks to days
c. months to weeks
d. months to days
Answer: A
Difficulty: Medium
Section Reference: Every Business is a Digital Business
Learning Objective: Describe the use of digital technology in every facet of business and how
digital channels are being leveraged.
AACSB: Use of information technology
7. Machine-to-machine (M2M) technology enables sensor-embedded products to share reliable
real-time data ________.
a. over short distances
b. via radio signals
c. using cloud services
d. via databases
Answer: B
Difficulty: Hard
Section Reference: Every Business is a Digital Business
Learning Objective: Describe the use of digital technology in every facet of business and how
digital channels are being leveraged.
AACSB: Reflective thinking skills
8. An estimated ________ % of big data are unstructured.
a. 25
b. 33
c. 50
d. 80
Answer: D
Difficulty: Medium
Section Reference: Every Business is a Digital Business
Learning Objective: Describe the use of digital technology in every facet of business and how
digital channels are being leveraged.
AACSB: Reflective thinking skills
3
, 9. The field of ________ involves managing and analyzing massive sets of data for purposes
such as target marketing, trend analysis, and the creation of individually tailored products
and services.
a. Data science
b. Cloud computing
c. Machine-to-machine technology
d. Business models
Answer: A
Difficulty: Medium
Section Reference: Every Business is a Digital Business
Learning Objective: Describe the use of digital technology in every facet of business and how
digital channels are being leveraged.
AACSB: Reflective thinking skills
10. All of the following are examples of the influence of social, mobile, and cloud technologies
except ________.
a. Connections and feedback via social networks have changed the balance of
influence.
b. Customers expect to use location-aware services, apps, alerts, social networks,
and the latest digital capabilities at work and outside work.
c. Customer loyalty and revenue growth depend on a business’ ability to offer
unique customer experiences that wow customers more than competitors can.
d. Consumers are less likely to trust tweets from ordinary people than
recommendations made by celebrity endorsements.
Answer: D
Difficulty: Hard
Section Reference: Every Business is a Digital Business
Learning Objective: Describe the use of digital technology in every facet of business and how
digital channels are being leveraged.
AACSB: Reflective thinking skills
11. Zipcar has pioneered the car rental by the hour business model. What technology enables
Zipcar to lease cars for short time spans to registered members?
a. Social networks
b. Mobiles
c. Sensors
d. Wearables
Answer: C
4
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