Deze samenvatting bevat alle woordenschat en grammatica van hoofdstuk 1-4 van het handboek Business English, te kennen voor het schriftelijk examen op het einde van semester 1 jaar 1.
Inhoudsopgave
SAMENVATTING ENGELS................................................................................................................................ 2
UNIT 1: MARKET RESEARCH.....................................................................................................................................2
1.1 Market research methods.........................................................................................................................2
1.2 Working with a focus group......................................................................................................................2
1.3 Communication skills : carrying out a needs analysis...............................................................................3
1.5 Writing: reports – summary findings........................................................................................................3
UNIT 2: GIVE AND TAKE..........................................................................................................................................4
2.1 Manager or mentor?.................................................................................................................................4
2.2 Kindness or succes?...................................................................................................................................4
2.3 Changing an agreement............................................................................................................................6
2.4 Collaboration.............................................................................................................................................6
2.5 Emails – stating requirements...................................................................................................................7
UNIT 3 : MONEY MATTERS.......................................................................................................................................7
3.1 Mobile banking..........................................................................................................................................7
3.2 managing money.......................................................................................................................................8
3.3 Presentation styles....................................................................................................................................9
3.4 Defending your ideas.................................................................................................................................9
3.5 Writing a letter of complaint.....................................................................................................................9
UNIT 4 : CHALLENGES...........................................................................................................................................10
4.1 Environmental challenges.......................................................................................................................10
4.2 Cyber challenges......................................................................................................................................10
4.3 Saying ‘no’ firmly and politely.................................................................................................................13
4.4 challenging conversations.......................................................................................................................13
4.5 proposals – recommendations................................................................................................................13
, Samenvatting Engels
Unit 1: Market Research
1.1Market research methods
Primary research: consists of new data and can be gathered by holding online
surveys, in-depth interviews and focus groups.
Secondary research: also known as desk research, involves the collection and analysis
of existing data that was originally gathered for a different purpose
Vocabulary
- Quantative = relating to research where the results can be shown in the form of
numbers, percentages, etc.
- Qualitative = relating to the quality or standard of something rather than the quantity
- Product tester = someone who tries out something new to determine how well it
performs
- Impact = the effect of influence that an event, situation, etc. has on someone or
something
- Respondent= someone who answers a set of questions, especially in survey
- Gauge = measure how people feel about something or the effect that something is
likely to have on them
- Researcher = a person whose job is to study a particular subject to find out new
things about it
- Gather = collect of accumulate over a period of time
- Viable = used to describe something that is realistic and therefore may succeed
- Data analysis = careful examination of something in order to understand it better
- Sample size = the number of people used by researchers to get the information they
need
- Customer satisfaction = you can judge this by using market research tools
1.2Working with a focus group
- Focus group = a small diverse group of participants chosen using criteria t orepresent
target customers for a new product or service. A company brings them together with
a moderator who asks questions to find out what they think to gather qualititve data.
Vocabulary
- Diverse = very different from each other
- Participants = people who take part in an activity or event
- Criteria = standards to judge something
- Customers = a specific group which product or service is aimed at
- Moderator = someone whose job is to control a discussion between people
Grammar : Question tags
- To change a statement into a question: add tag to the end
Original sentence is positive -> add negative tag (vice versa)
2
Les avantages d'acheter des résumés chez Stuvia:
Qualité garantie par les avis des clients
Les clients de Stuvia ont évalués plus de 700 000 résumés. C'est comme ça que vous savez que vous achetez les meilleurs documents.
L’achat facile et rapide
Vous pouvez payer rapidement avec iDeal, carte de crédit ou Stuvia-crédit pour les résumés. Il n'y a pas d'adhésion nécessaire.
Focus sur l’essentiel
Vos camarades écrivent eux-mêmes les notes d’étude, c’est pourquoi les documents sont toujours fiables et à jour. Cela garantit que vous arrivez rapidement au coeur du matériel.
Foire aux questions
Qu'est-ce que j'obtiens en achetant ce document ?
Vous obtenez un PDF, disponible immédiatement après votre achat. Le document acheté est accessible à tout moment, n'importe où et indéfiniment via votre profil.
Garantie de remboursement : comment ça marche ?
Notre garantie de satisfaction garantit que vous trouverez toujours un document d'étude qui vous convient. Vous remplissez un formulaire et notre équipe du service client s'occupe du reste.
Auprès de qui est-ce que j'achète ce résumé ?
Stuvia est une place de marché. Alors, vous n'achetez donc pas ce document chez nous, mais auprès du vendeur sbelles. Stuvia facilite les paiements au vendeur.
Est-ce que j'aurai un abonnement?
Non, vous n'achetez ce résumé que pour €5,89. Vous n'êtes lié à rien après votre achat.
