Branding test questions with latest
update
T or F A branded product costs more than a generic bend because the branded product
is advertised more widely - Answer-true
T or F Many mkg researchers test-market brand names before advertising and
promoting them - Answer-true
T or F Brand extensions are the way the consumers see the brand as compared to
competitive brands - Answer-false
T or F Brand preference involves a consumer insisting on "their" brand and will not
accept a substitute. - Answer-false
T or F a private brand is required by law to include the manufacturer's name on the
product - Answer-false
Messages opposing the use of bovine growth hormone in cows are printed on the
cartons of Ben and Jerry's ice cream. What type of pkg does this exemplify - Answer-
cause pkg
What does a brand name or brand mark become when it is legally registered - Answer-
licensed brand
which gov body enforces the 1990 Nutrition Labeling and Edu Act, protecting
consumers from deceptive labeling - Answer-food and drug administration (FDA)
What is an important factor in determining a product's success or failure in the
marketplace - Answer-customer reaction to a product's pkg
a U.S. oil company used a tiger to identify its products and itself. What was this tiger? -
Answer-trade character
the ----- regulates labeling and monitors false or misleading advertising - Answer-FDA
of the 3 types of brands, ----- brands can be controlled by retailers and yield the highest
profits for retailers - Answer-private
------ is the product feature than assures consumers of consistent quality and reliability
and establishes product image - Answer-branding
a consumer who wants a basic product at a price that is 30-50 percent less than a name
brand product will most likely purchase a ----- brand product - Answer-generic
update
T or F A branded product costs more than a generic bend because the branded product
is advertised more widely - Answer-true
T or F Many mkg researchers test-market brand names before advertising and
promoting them - Answer-true
T or F Brand extensions are the way the consumers see the brand as compared to
competitive brands - Answer-false
T or F Brand preference involves a consumer insisting on "their" brand and will not
accept a substitute. - Answer-false
T or F a private brand is required by law to include the manufacturer's name on the
product - Answer-false
Messages opposing the use of bovine growth hormone in cows are printed on the
cartons of Ben and Jerry's ice cream. What type of pkg does this exemplify - Answer-
cause pkg
What does a brand name or brand mark become when it is legally registered - Answer-
licensed brand
which gov body enforces the 1990 Nutrition Labeling and Edu Act, protecting
consumers from deceptive labeling - Answer-food and drug administration (FDA)
What is an important factor in determining a product's success or failure in the
marketplace - Answer-customer reaction to a product's pkg
a U.S. oil company used a tiger to identify its products and itself. What was this tiger? -
Answer-trade character
the ----- regulates labeling and monitors false or misleading advertising - Answer-FDA
of the 3 types of brands, ----- brands can be controlled by retailers and yield the highest
profits for retailers - Answer-private
------ is the product feature than assures consumers of consistent quality and reliability
and establishes product image - Answer-branding
a consumer who wants a basic product at a price that is 30-50 percent less than a name
brand product will most likely purchase a ----- brand product - Answer-generic
