Google Digital Garage Certification Exam
What's the biggest challenge for most businesses when going online? - Developing a plan
Web analytics can tell you many things about your online performance, but what can analytics
tools not tell you? - Where your customers go after leaving your websi...
Google Digital Garage Certification Exam What's the biggest challenge for most businesses when going online? - ✔✔Developing a plan Web analytics can tell you many things about your online perform ance, but what can analytics tools not tell you? - ✔✔Where your customers go after leaving your website Website hosting servers have their own unique IP address, what does this address consist of? - ✔✔Numbers When defining a strategy for your business, h ow can competitor analysis help you establish a USP (or Unique Selling Point)? - ✔✔It can identify how your offering is different in comparison to your competitors You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight? - ✔✔Social media How can businesses benefit from using analytics on their website? - ✔✔It will show you where your audience comes from Websites are hosted on a server and each of these servers has its own unique IP address. What does the 'IP' stand for? - ✔✔Internet Protocol When designing content as part of your content marketing strategy, what does the "Think" stage represent in the "See, Think, Do, Care" fram ework? - ✔✔The consideration phase, when customers start to research potential products to buy Which are the first steps you should consider when constructing an online business strategy? - ✔✔Create goals and identify a USP Where does the domain name of a website primarily sit? - ✔✔In the URL When planning your website, what is one of the key things you should consider? - ✔✔What you want your customers to do on the site When considering whether to have a web presence for your business, which of the following is not a major factor? - ✔✔How long you've been in business When you're building a business website, what purpose does a server have? - ✔✔It hosts your website When looking to advertise a new business online, what is one of the major benefits of display ads? - ✔✔They can come in many different formats Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with th eir audience through the app? - ✔✔Send them offers when they enter a certain geographical area What is the term we use to describe how search engines categorize each piece of content? - ✔✔Indexing When using a search engine, what is the name of a word or phrase somebody types to find something online? - ✔✔Search query When looking to optimize the performance of a website to improve its search engine ranking, using 'long tail keyword terms' in your SEO plan often allows you to... - ✔✔Find more opportuniti es Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site? - ✔✔Write some great content they will find useful There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate? - ✔✔The quality of links is important, not the quantity
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