DM Hootsuite Exam #1
Cover photos have a prominent location in your social media profiles, so you should use this space strategically - for example, it's a great place to...
announce new product releases or generate interest in upcoming events
When optimizing your social media profiles, be sure ...
DM Hootsuite Exam #1
Cover photos have a prominent location in your social media profiles, so you should use this space
strategically - for example, it's a great place to...
announce new product releases or generate interest in upcoming events
When optimizing your social media profiles, be sure to provide a consistent business description
across all channels. Brainstorm a handful of essential and _____________ keywords that describe your
company, and incorporate them into the copy of your About sections.
SEO friendly
Private Twitter Lists are a great way to _________.
keep up with competitors content without actually following them
Which of the following statements describes a best practice regarding your Facebook page profile
picture?
keep your profile picture consistent
On your Facebook Business page, which feature would you use to provide your followers with the
ability to shop now, sign up, or contact your organization?
call to action button
You should keep the information on your LinkedIn profile fairly sparse so people are compelled to
navigate to your website for more information about your company.
false
_______________ let you segment your company offerings by target market and are a great way to
focus on different products separately so you can modify positioning and messaging.
LinkedIn Showcase page
What is a unique feature of an Instagram Business account versus a Personal Account?
They can include at least one contact option, in the form of an email, phone number, or street address.
To ensure your brand is being represented in the best light on Instagram, and to discover content from
your customers, you should keep an eye on _____________.
Photos in which your organization has been tagged
When optimizing your YouTube page, use _______________________ for grouping together relevant
videos so viewers progress naturally from video to video, thus generating more views through their
session.
playlists
, ______________________ are a YouTube feature that show up at the end of your video and can be
used to lead visitors to a landing page once they have finished watching it.
video cards
Which of the following IS a component of a social media strategy?
Crisis Management Plan
The key question you want to keep in mind while undertaking a social media audit is: "What value is
your organization adding to your customers through social media now vs. _______________?"
the value you want to be adding
Social media objectives should:
adhere to the S.M.A.R.T. framework (specific, measurable, achievable, relevant, time-bound)
Identify the order of the elements below that most accurately reflects their relationship to each other.
Organization Goals, Departmental Goals, Social Media Goals, Social Media Objectives, Social Media
Tactics
When pitching your budget to decision makers, focus on conveying two things: First, demonstrate ROI
from the current year, and second:
showcase the value of the initiatives, campaigns, and goals you have in mind for the coming year.
Social media tactics tend to fall into 3 categories:
paid, owned, earned
_______________would involve serving messages and content organically through your organization's
official social channels.
Owned tactics
Identifying and defining _______________for the calendar year is essential when planning your social
media activity.
key dates and timelines
Four days into launching your content strategy, if is not hitting its performance goals. You should:
give it some more time, and continue monitoring results
Qualitative and quantitative data should be _______________ on a consistent basis.
gathered, analyzed and used to adjust course
Engagement can be categorized into _________ distinct types, all of which drive value for the
members of your community.
4
shared content
Les avantages d'acheter des résumés chez Stuvia:
Qualité garantie par les avis des clients
Les clients de Stuvia ont évalués plus de 700 000 résumés. C'est comme ça que vous savez que vous achetez les meilleurs documents.
L’achat facile et rapide
Vous pouvez payer rapidement avec iDeal, carte de crédit ou Stuvia-crédit pour les résumés. Il n'y a pas d'adhésion nécessaire.
Focus sur l’essentiel
Vos camarades écrivent eux-mêmes les notes d’étude, c’est pourquoi les documents sont toujours fiables et à jour. Cela garantit que vous arrivez rapidement au coeur du matériel.
Foire aux questions
Qu'est-ce que j'obtiens en achetant ce document ?
Vous obtenez un PDF, disponible immédiatement après votre achat. Le document acheté est accessible à tout moment, n'importe où et indéfiniment via votre profil.
Garantie de remboursement : comment ça marche ?
Notre garantie de satisfaction garantit que vous trouverez toujours un document d'étude qui vous convient. Vous remplissez un formulaire et notre équipe du service client s'occupe du reste.
Auprès de qui est-ce que j'achète ce résumé ?
Stuvia est une place de marché. Alors, vous n'achetez donc pas ce document chez nous, mais auprès du vendeur QUICKEXAMINER. Stuvia facilite les paiements au vendeur.
Est-ce que j'aurai un abonnement?
Non, vous n'achetez ce résumé que pour €11,65. Vous n'êtes lié à rien après votre achat.
