Started on Thursday, 25 April
2024, 1:18 PM
State Finished
Completed on Thursday, 25 April
2024, 1:33 PM
Time taken
Marks 48.00/50.00
Grade 96.00 out of 100.00
MAYFORD STYLES manufactures garden
ornaments. The company recently paid
compensation to several employees who
suffered health problems because of
inhaling cement dust, given off by inferior
materials during one of the manufacturing
processes of its range of garden statues.
Quality controls and procedures were
implemented to ensure that all raw
materials comply with standards. Safety
standards such as compulsory wearing of
safety gear and masks by employees will
also be strictly monitored. A press
statement was released to indicate the
compliance of the company to regulatory
safety standards. Which categories of risk
have MAYFORD STYLES reduced by taking
this remedial action?
S e l e c t t h e o p t i o n t h a t w i l l N OT b e
r e g a r d e d a s a c o r r e c t s t ra t e g i c o b j e c t i v e
o f a c o m p a n y t h a t o p e ra t e s a c l o t h i n g
store chain in South Africa. Their mission
is: “To be one of the largest clothing store
chains in the local industry to meet the
needs of all our stakeholders”.
(a) To become one of the top three
clothing store chains in Africa by gaining
at least 70% of the market share within the
next two years. This increase in market
share from the current 40% to 70% will be
achieved by taking over 20 existing
clothing stores of competitors.
(b) To become one of the top �ve clothing
store chains in South Africa by gaining at
least 60% of the market share within the
next four years. This increase in market
share from the current 40% to 60% will be
achieved by aggressive marketing and
cutting costs by implementing a bulk
buying policy.
(c) To become one of the top �ve clothing
store chains in South Africa by gaining at
least 50% of the market share within the
next �ve years. This increase in market
share from the current 40% to 50% will be
achieved by taking over 30 identi�ed
competitors in South African rural areas.
Additionally aggressive marketing and
cutting costs by implementing a bulk
buying policy will be used to help reach the
targeted market share.
(d) To become one of the top �ve clothing
store chains in South Africa by gaining at
least 50% of the market share within the
next �ve years. This increase in market
share from the current 40% to 50% will be
achieved by taking over 10 identi�ed
competitors in South African townships.
The marketing budget will be increased to
enable aggressive marketing. The
implementation of a bulk buying policy will
be used to help cut costs and reach the
targeted market share.
Select one:
a. To become one of the top �ve
clothing store chains in South
Africa by gaining at least 50% of
the market share within the next
�ve years. This increase in market
share from the current 40% to
50% will be achieved by taking
over 30 identi�ed competitors in
South African rural areas.
Additionally aggressive marketing
and cutting costs by
implementing a bulk buying policy
will be used to help reach the
targeted market share.
b. To become one of the top
three clothing store chains in
Africa by gaining at least 70%
of the market share within the
next two years. This increase
in market share from the
current 40% to 70% will be
achieved by taking over 20
existing clothing stores of
competitors.
c. To become one of the top �ve
clothing store chains in South
Africa by gaining at least 60% of
the market share within the next
four years. This increase in
market share from the current
40% to 60% will be achieved by
aggressive marketing and cutting
costs by implementing a bulk
buying policy.
d. To become one of the top �ve
clothing store chains in South
Africa by gaining at least 50% of
the market share within the next
�ve years. This increase in market
share from the current 40% to
50% will be achieved by taking
over 10 identi�ed competitors in
South African townships. The
marketing budget will be
increased to enable aggressive
marketing. The implementation of
a bulk buying policy will be used
to help cut costs and reach the
targeted market share.
4 of 21 2024/04/25, 13
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