UCF GEB3375 Final Exam EXAM(Graded A+ actual test)
8 vues 0 fois vendu
Cours
UCF GEB3375
Établissement
UCF GEB3375
Market screening - Answer-means of identifying and ranking foreign market opportunities by using
selection criteria to reduce the total number of countries under consideration
Basic needs potential (1st screening) - Answer-Influenced by climate, geography, natural resources
Some needs are easy t...
UCF GEB3375 Final Exam Market screening - Answer -means of identifying and ranking foreign market opportunities by using selection criteria to reduce the total number of countries under consideration Basic needs potential (1st screening) - Answer -Influenced by climate, geography, natural resources Some needs are easy to assess (e.g. industrial goods); others more difficult, especially when they are desires (chocolate) Data include imports, local production etc. Example of market indicators and market factors (2nd screening) - Answer -Market indicators - Economic data used to measure relative market strength of countries or geographic areas (ex: Market size). Trends in inflation, currency exchange, interest rates, credit availability, paying habits Market factors - Economic data that correlate highly with market demand for a product Examples of Political and Legal forces (3rd screening) - Answer -Barriers to entry -import/export barriers Limits on foreign ownership Limits on repatriation of earnings Stable government policies (different from government stability) Exporting Advantages - Answer -increase overall sales volume, improve market share, and generate profit margins that are often more favorable than in the domestic market increase economies of scale, reducing per unit cost of manufacturing diversify customer base, reducing dependence on home markets stabilize fluctuations in sales associated with economic cycles or seasonality demand minimize the cost of foreign market entry; the firm can use exporting to test new markets before committing greater resources through FDI minimize risk and maximize flexibility compared to other entry strategies leverage the capabilities and skills of foreign distributors and other business partners located abroad Exporting Disadvantages - Answer -Requires firm to acquire new capabilities and redirect organizational resources Sensitive to tariffs and other trade barriers Sensitive to exchange rate fluctuations Compared to FDI, firm has fewer opportunities to learn about customers, competitors, and the marketplace Licensing and Franchising - Answer -Licensing - An arrangement in which the owner of intellectual property grants another firm the right to use that property for a specified period of time in exchange for royalties or other compensation. Franchising - arrangement in which the firm allows another the right to use an entire business system in exchange for fees, royalties, or other compensation. Often more comprehensive and longer -term than licensing. Most typical arrangement is business format franchising in which the franchisor transfers to the franchisee a total business method -including production and marketing methods, sales systems, procedures, training, and the use of its name. Responsibilities of licensee/ licensor - Answer -In a typical deal, the licensee pays the licensor a fixed amount upfront and an ongoing royalty (usually 2 -5 %) on gross sales generated from using the licensed asset. The fixed amount covers the licensor's initial costs of transferring the licensed asset to the licensee, including training, engineering, or adaptation. Certain types of licensable assets, such as copyrights and trademarks, have much lower transfer costs. Advantages and disadvantages of licensing - Answer -Advantages for licensor -Low investment -Low involvement -Low effort, once established -Low-cost initial entry strategy Disadvantages for licensor -Performance depends on the foreign licensee -Licensor has limited control over its asset(s) abroad -Runs the risk of creating a future competitor Trademark licensing - Answer -Involves a firm granting another firm permission to use its proprietary names, characters, or logos for a specified period of time in exchange for a royalty. Copyright licensing - Answer -A copyright gives the owner the exclusive right to reproduce art, music, literature, software, and other such works, as well as prepare derivative works, distribute copies, or perform or display the work publicly.
Les avantages d'acheter des résumés chez Stuvia:
Qualité garantie par les avis des clients
Les clients de Stuvia ont évalués plus de 700 000 résumés. C'est comme ça que vous savez que vous achetez les meilleurs documents.
L’achat facile et rapide
Vous pouvez payer rapidement avec iDeal, carte de crédit ou Stuvia-crédit pour les résumés. Il n'y a pas d'adhésion nécessaire.
Focus sur l’essentiel
Vos camarades écrivent eux-mêmes les notes d’étude, c’est pourquoi les documents sont toujours fiables et à jour. Cela garantit que vous arrivez rapidement au coeur du matériel.
Foire aux questions
Qu'est-ce que j'obtiens en achetant ce document ?
Vous obtenez un PDF, disponible immédiatement après votre achat. Le document acheté est accessible à tout moment, n'importe où et indéfiniment via votre profil.
Garantie de remboursement : comment ça marche ?
Notre garantie de satisfaction garantit que vous trouverez toujours un document d'étude qui vous convient. Vous remplissez un formulaire et notre équipe du service client s'occupe du reste.
Auprès de qui est-ce que j'achète ce résumé ?
Stuvia est une place de marché. Alors, vous n'achetez donc pas ce document chez nous, mais auprès du vendeur ACADEMICMATERIALS. Stuvia facilite les paiements au vendeur.
Est-ce que j'aurai un abonnement?
Non, vous n'achetez ce résumé que pour €6,78. Vous n'êtes lié à rien après votre achat.
